Podcast 513

Advice for Podcasters. When I introduce myself as a podcaster at business network events, and events where I speak, or when I am singing the praises of podcast advertising to potential clients, they often say, “I want to do my own podcast”. I often have people ask me to tell them how to podcast, how to post their podcasts, what microphone I use, how I record and so on. I don’t give Advice for Podcasters, but this week a FaceBook announcement that a ‘big convention for podcasters’ would be held soon, triggered a response and the need for some Advice for Podcasters. The event includes a lot of radio people who will be on panels on which advice to podcasters will be presented, including ‘critiques’ of podcaster’s podcasts and ‘suggestions’ for what they need to do to ‘sound better’. If you’re a podcaster, should you listen to radio people when they give advice about how to ‘sound better’, or podcast ‘better’? First, podcasting takes a lot of work and effort, especially to stay in it and especially to make any money at all in it. We’re working on the monetization part, but who knows where the solutions will come from as far as making more money. Right now, about 25 percent of the public listens to podcasts – according to radio researchers. I think it is probably much higher, because it’s very hard to assess whether people listen to podcasts and how long they listen, when they listen. There’s no question podcasting – as all on demand services – are going to grow by leaps and bounds as smart phone penetration increases, and as new and more powerful iterations of these devices are developed and purchased. Let’s face it, radio is a contracting industry, and while people in the radio industry don’t like to hear it, it’s a sad fact that the old girl just ain’t what she used to be. What’s amusing about the radio industry is, radio people seem to think they ‘know’ how everything should be done, and aren’t shy about telling everyone else what they should do, and how they should do it. After pooh poohing podcasting for years, companies like Hubbard are jumping into the podcast business (Hubbard Radio just bought a huge share in Podcast One, for example), in an effort to establish a beach head in podcasting, even though everyone in radio will tell you how dumb podcasters are and how terrible they all are. Radio people are trapped in a paradigm, a specific approach to what they do. This approach is what has killed the business, and it will probably never get fixed. The same thing is happening to broadcast television, and movie studios and record labels to a lesser extent. This is a good podcast for you if you’re thinking about podcasting or doing anything creative today. Creative people; artists, writers, musicians, and DJ’s have tools that never existed before, and the ability to reach audiences we would never have been able to reach before the very real technology revolution. This is a change that calls for Revolutionary Thinking. Should you spend thousands of dollars to hang out at some radio convention and have them listen to your ‘tape’ and tell you what they think? Well, my Advice for Podcasters? This podcast is free. Listen to it first and see what you think. Sponsored by Hydrus and Brush Studio in The West End Saint Louis Park.

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Podcast 440

New Radio Show. In a freewheeling discussion on Saturday night about talk radio, media and creativity, the new Bob Davis Podcasts Radio Show on the Genesis Communications Network is announced. The Bob Davis Podcasts are content rich, so taking some of that content and reproducing it into a one hour weekly show available on the Westwood Satellite for radio stations, is a new idea. From here we talk about the current state of talk radio and media, as well as what’s planned for next year at The Bob Davis Podcasts. Some of the people who listen to these podcasts are interested in ‘behind the scenes’ stuff in radio. While there isn’t going to be any dirt thrown in this podcast, there is discussion about the fact that broadcast media, as well as some of the older style cable news channels really aren’t serving viewers and listeners anymore. It seems more and more as though the job of talkers is to get people angry and upset, or to gin up longer listening spans by talking about nothing, using emotional content in the worst sort of way. One of the things podcasters learn right away is, there is a lot more content in a half-hour podcast than you’ll ever hear in an hour on the radio or on cable TV News, and certainly in an hour of television news. What’s also surprising is the realization that being in business for yourself, and building the business, is sometimes more fun and engaging that actually doing the podcasts. Podcasting itself – while not brand new – is brand new to most people, especially for those long time talk radio listeners who find themselves with nothing to listen to. A new medium means new opportunities for business, which can be very exciting. The New Bob Davis Podcast Radio Show will feature content from the podcasts, which should become very dense after February 1st, as we begin official coverage of election 2016, by covering the Iowa Caucuses and then a grand trip through Mid South Super Tuesday States, to South Carolina (third in the nation primary state), Georgia, Florida, Louisiana, Texas and north back to the Twin Cities. Of course, the podcasts will continue right here at thebobdavispodcasts.com. Watch this space for links and specifics regarding the new Bob Davis Podcasts Radio Show. Sponsored by Pride of Homes and Luke Team Real Estate, Hydrus, and Baklund R&D. 

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Podcast 412

Dream It Do It. Thanks to all the beta testers of the Bob Davis Audiobook ‘The Chieftain 2021’ delivery systems. If you have not received an email download link yet, let us know. Advising beta testers of some of the issues related to the audiobook and how they’re solved provokes a discussion about creativity, what a dream is, and living the dream. We live in a society that increasingly seems as though its trying to tell us why we can’t do something rather than encouraging us to try. Some people who mean well, are really dream killers. What it would be like to make one tiny part of your dream come true? How would you feel? How would your life change? Technology makes it easier than ever to make our dreams come true. Now, all we have to do is create a structure that encourages people to make their dreams come true, rather than an aging structure that kills dreams. One way to make dreams come true would be to encourage economic growth. Republican candidate Jeb Bush says he has a plan for four percent economic growth, achieved through ‘cutting taxes’. ‘Cutting Taxes’; the holy grail of Republican politics. The thing is, growth won’t happen if you cut taxes on one group and raise taxes on the other if you don’t cut spending too. All you’re really doing is gathering water from the deep end of the pool and pouring it into the shallow end. Here’s a dream for you; A government that spends less every year and taxes less because of it. A government that doesn’t spy on its citizens because it needs to focus resources on existential threats. A government that doesn’t pick winners and losers, all the while adding to its own payrolls and growing larger and more dangerous every year. Guess what? None of the Republicans and certainly not the Democrats are talking about doing this. Meanwhile, the state of Illinois — the national financial basket case — is giving its lottery winners IOU’s; There isn’t enough cash in state coffers to pay them. Maybe its time to think differently about what government does, and what it costs us. Sponsored by X Government Trucks, Pride Of Homes and Luke Team Real Estate.

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