iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893

Radio Talk

I don’t always talk about radio in my podcasts these days. However when something most noteworthy happens, I do. Learn more in iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893.

Displacements Or Firings?

Recently the biggest radio company in the United States unexpectedly announced it was firing over a thousand employees. Especially relevant is the fact that the company used such obtuse language in its press releases, it confused news writers and listeners.

You Got A Future?

Moreover this event has kicked off a lot of discussions about the ‘future of radio‘ in this country. In addition suddenly all my friends and clients are asking me to comment.

Not much

First of all, radio doesn’t have much of a future. At least not as we have known it. I’ll tell you why in iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893 and in a recent podcast I did about the history of top forty radio. You can find it here.

Content Creators Struggle Too

Furthermore all not rosy in the digital media world either.

It’s All About Revenue

While it seems like everyone who has ever worked in the radio business has an opinion about how iHeart ‘screwed up’, the bottom line is revenue. An industry that scaled to a certain point based on the old business model, simply can’t support that scale anymore.

Digital Marketing

In contrast various forms of digital marketing are all the rage, sucking all the revenue from ‘traditional’ forms of advertising as well as media production. Digital platforms are producing huge numbers while we haven’t quite figured out how to monetize individual content creators very well yet.

Disruptive Technologies Rule

Finally we’re living through an extraordinary moment in history. Due to disruptive technologies we’ve seen more traditional businesses destroyed and whole industries laid to waste. Broadcast radio and television are just two of them.

Tower of Babel

Even more, considering the tower of babel that is American Corporate Business Speak, I wonder how well other industries and businesses are actually doing.

On The Beach

In conclusion it’s tough to lose your job no matter what you do. Because of the realities in radio these days, I am afraid there will be many more people on the beach.

Sponsored by Reliafund Payment Processors

iHeartradio-Firings-Bankrupt-Media-Future-Bob Davis Podcast 893

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Turning-Off-FB-Comments-Bob Davis Podcast 869

Turn Off The Comments

First of all if you use FaceBook for friends and family good for you. If you’re a political-social content creator, engagement through comments may not be a great idea these days. Learn more in Turning-Off-FB-Comments-Bob Davis Podcast 869.

Is It Really All About Engagement?

It’s especially relevant that social media experts tell businesses to seek out what they call ‘engagement’. Likes. Shares. Especially comments.

Political Social Content Creators Beware

These are great suggestions for wilderness guide services or seamstresses and hardware stores.

In contrast for content creators in the political and social sphere comments can be a huge problem. Listeners and subscribers know I have long had my issues with social media. Especially my favorite whipping boy FaceBook.

Take Action

After years of struggling with abusive, bullying and ignorant comments on my FaceBook business page I recently took action.

Unique Challenges

Content creators in the political arena have unique challenges when it comes to engagement. Especially on FaceBook. It’s time to talk about doing something about trolls, bullies and ignoramuses.

How’s Your Feeds?

Has suppressing comments on my page had a negative effect on engagement on my website or on my feeds? Learn more in Turning-Off-FB-Comments-Bob Davis Podcast 869.

My Way Or The Highway

Moreover is this a free speech issue? I say when it comes to social media pages, your role as an administrator of your page takes precedence. It’s your way, or the highway.

What Kind Of Engagement Do You Want?

Certainly I talked to advertising and social media experts before making this decision. In the end it comes down to what kind of engagement the creator wants. Do you want clicks to your website or more FaceBook likes.

No Snark Zone

Even more, users seldom bother to read, watch or listen to content. In contrast they don’t seem to have any problem dishing the snark on the content they didn’t read, watch or listen to, anyway.

Lock It Down

What does a creator do? I’ve decided to make commenting on my pages very difficult unless I know you personally.

We Have To Solve This Problem

Seems like it’s necessary to point out – again – that social media has become a fertile ground for manipulating the masses.

New laws and breaking up the social media giants won’t solve this.

We have to.

Sponsored by Ryan Plumbing and Heating of Saint Paul and Fitness Together Private Personalized Training and Nutrition

Turning-Off-FB-Comments-Bob Davis Podcast 869

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Social-Media-Involuntary-Intoxication-Bob Davis Podcast 853

Involuntary Intoxication Is A Thing

In Social-Media-Involuntary-Intoxication-Bob Davis Podcast 853 talk about an issue I am dealing with as a Content Creator.

Political Talk Sucks

These days it is more difficult than ever to talk about politics.

Bad Information

So much information is incorrect and gets to our devices faster.

Triggers Are Us

In addition, triggering an emotional reaction is what social media is designed for.

Fog Of War

Is our reality becoming a ‘fog of war‘?

Propaganda

I don’t think it’s news anymore. Users expect to be told what to think. What will happen next. Outlets oblige us whether they have enough information or not. It’s propaganda. I wonder if many of us are suffering a mild form of PTSD.

Confirmation Bias Is The Order Of The Day

Consequently first perceptions cannot be undone. Furthermore new information confirms those first biases.

Addicts

We are addicted to scrolling. Needing to check back. We need that emotional charge.

There’s a thing called Involuntary Intoxication. I know I am stretching the definition but play along.

Find out exactly what I mean in Social-Media-Involuntary-Intoxication-Bob Davis Podcast 853.

Defending A Social Norm

In conclusion you can’t talk nuts and bolts politics with people who believe in conspiracy theories and superstitions.

Borderline Behavior

Constantly enraged. Defending a social norm. Forming hard opinions based on fantasy. Do those emotional states lead to good decision making?

The School Yard

Finally we’re not having a national discussion. It’s a school yard where adults act like eight year olds.

Swimming In A River of Low Vibration Energy

The question for content creators is whether we want to swim in a river of lower vibration. In addition do we want to contribute to the misinformation or rise above it?

Society Is My Focus

I have decided to focus on the long term. Society more than politics.

Advancing The Story

My objective as a content creator is to advance the story, and help subscribers curate the misinformation served up on their phones every second of the day.

Living Sober

We’re living in a dangerous time. The actions we support now will have reactions. I’d rather make those decisions sober.

Sponsored by Ryan Plumbing and Heating of Saint Paul

Social-Media-Involuntary-Intoxication-Bob Davis Podcast 853

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