Podcast 513

Advice for Podcasters. When I introduce myself as a podcaster at business network events, and events where I speak, or when I am singing the praises of podcast advertising to potential clients, they often say, “I want to do my own podcast”. I often have people ask me to tell them how to podcast, how to post their podcasts, what microphone I use, how I record and so on. I don’t give Advice for Podcasters, but this week a FaceBook announcement that a ‘big convention for podcasters’ would be held soon, triggered a response and the need for some Advice for Podcasters. The event includes a lot of radio people who will be on panels on which advice to podcasters will be presented, including ‘critiques’ of podcaster’s podcasts and ‘suggestions’ for what they need to do to ‘sound better’. If you’re a podcaster, should you listen to radio people when they give advice about how to ‘sound better’, or podcast ‘better’? First, podcasting takes a lot of work and effort, especially to stay in it and especially to make any money at all in it. We’re working on the monetization part, but who knows where the solutions will come from as far as making more money. Right now, about 25 percent of the public listens to podcasts – according to radio researchers. I think it is probably much higher, because it’s very hard to assess whether people listen to podcasts and how long they listen, when they listen. There’s no question podcasting – as all on demand services – are going to grow by leaps and bounds as smart phone penetration increases, and as new and more powerful iterations of these devices are developed and purchased. Let’s face it, radio is a contracting industry, and while people in the radio industry don’t like to hear it, it’s a sad fact that the old girl just ain’t what she used to be. What’s amusing about the radio industry is, radio people seem to think they ‘know’ how everything should be done, and aren’t shy about telling everyone else what they should do, and how they should do it. After pooh poohing podcasting for years, companies like Hubbard are jumping into the podcast business (Hubbard Radio just bought a huge share in Podcast One, for example), in an effort to establish a beach head in podcasting, even though everyone in radio will tell you how dumb podcasters are and how terrible they all are. Radio people are trapped in a paradigm, a specific approach to what they do. This approach is what has killed the business, and it will probably never get fixed. The same thing is happening to broadcast television, and movie studios and record labels to a lesser extent. This is a good podcast for you if you’re thinking about podcasting or doing anything creative today. Creative people; artists, writers, musicians, and DJ’s have tools that never existed before, and the ability to reach audiences we would never have been able to reach before the very real technology revolution. This is a change that calls for Revolutionary Thinking. Should you spend thousands of dollars to hang out at some radio convention and have them listen to your ‘tape’ and tell you what they think? Well, my Advice for Podcasters? This podcast is free. Listen to it first and see what you think. Sponsored by Hydrus and Brush Studio in The West End Saint Louis Park.

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Podcast 587-Easy Talker

Podcast 507

End Of Primary Season. As June begins, the presidential preference primary season for 2016 draws to a close. What are the takeaways from the End Of Primary Season? Maybe some surprises. These days it can be difficult to do political media, since media types are expected to turn their microphones on and flap their lips, endorsing candidates and causes, and joining the partisanship parade on talk radio, cable television, and in the Op-Ed world. Even some reporters can barely conceal their biases. With no one to observe and present facts to the voters to help with decision making, people have either lost their ability to discern fact from conjecture and bloviating (a sort of alchemy in itself) or they just don’t care anymore. Maybe people have already made up their minds to be disappointed with the choices delegates eventually will make at the mainline conventions this summer, or to be excited. Lots of ‘analysts’ trying to explain the ‘Trump phenomenon’. Some of these explanations have become both absurd and comedic, if not outright ridiculous. A ‘resurgence’ of interest in Hitler in Europe (thinly based on sales of books and some ‘polls’ there) suggests the reason Trump is gaining so much support. This serves as underpinning for the ongoing anti-trump tripe that he is a fascist, or his supporters are fascists. Everyone forgets fascism itself was a center left movement in Italy and Germany as a third way between socialism and communism, and that the conditions that predicate fascism as a political movement require the failure of socialism, which looks like Venezuela, not the United States in 2016. Then of course there is the ongoing figurative suicide of talk radio, bloggers and television personalities. In the End Of Primary Season Glenn Beck is pulled off the air as one of his guests suggests armed revolution is the only path left for #nevertrumpers. The Red State Blog has become The Black and Blue Blog as Eric Erickson continues to trip on his shoestrings as he falls down the back steps. And Sean Hannity makes a fool of himself telling the world he is voting for Trump and can say that because he runs an ‘opinion’ show. MSNBC gets attention advertising that with Hugh Hewitt they might get tagged for being to right wing. Then there’s William Kristol – the establishment moderate – laying the groundwork for a challenge to Trump at the Cleveland Convention, up to and including the suggestion of David French as a potential third party presidential candidate. It’s only the beginning; next comes the remonstrations of Trump’s inability to win an electoral victory, which remains to be seen, and of course the suggestions the New York developer is tied into the Mafia. Moderates are trying to secure a disaffected evangelist/moderate/establishment GOP coalition to derail the Trump Train which is described as ‘inevitable’. Meanwhile in the democratic party the fight is only just beginning. Bernie Sanders won’t quit – one wonders why Ted Cruz did, watching the Vermont Senator wreak havoc with the Clinton campaign and the democratic establishment. By the way, there is a third party candidate and his name is Gary Johnson. Think he’ll be in the debates between the mainline party candidates? Despite all of this there is a nagging feeling our politicians are headed in exactly the wrong direction, regardless of party. Sponsored by Hydrus Performance and by Brush Studio in the West End.(Editor’s Note: This podcast suggests Speaker Paul Ryan remains on the sidelines, in terms of endorsing Donald Trump as the republican candidate. This was true at the time this podcast was posted, early in the morning on June 2nd. Ryan endorsed Trump and the story broke later the same day, June 2nd, 2016.)

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Podcast 482

The Story Less Travelled. As the pay for play media continues to chatter about what Donald Trump did this week, or Bernie Sanders’ predictions about democrat super delegates switching allegiance to him, maybe it’s time to take a look at The Story Less Travelled. Some percolating stories and issues people really aren’t talking about because they’re arguing about how tabloids post stories, how Internet rumors get started, how Donald Trump is going to make US allies pay ‘us’ for security, or why Bernie Sanders’ thinks Detroit became a hell hole in the last fifty years. There are real things happening in the world, most of which are reported on but not occupying very much attention, because too many pundits, talk hosts, talking heads, editors and managers are doing the bidding of political parties, candidates and their minders. What happens if Saudi Arabia decides to switch their alliance to China and Asia, which will account for the lion’s share of growth in energy consumption over the next ten years? What happens when economic instability due to massive debt and low profits comes home to roost in the banking system? How do you feel about academics going around saying the days of 4 percent and greater economic growth are over, and the solution is a world wide socialism-lite system, with more government and higher taxes? How will future presidents – the people filling your television screen with nonsense right now, and getting accolades from talkers, pundits and so called experts for it – confront a collapsing China, a Europe embroiled in a guerrilla war with thousands of ISIS fighters, and an economic depression. Maybe we should be talking about The Story Less Travelled more than what they want us to talk about. Sponsored by X Government Cars, Brush Studio in the West End, Saint Louis Park and by Hydrus. (Editor’s Note: This is not a ‘transcript’. Each podcast, which is original content in itself, also is accompanied by a short blog about the podcast. This blog is also original content, not a repetition of what is in the podcast, but a discussion of some of the ideas in the podcast. If you want to know what’s in the podcast, listen to it.)

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