Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

Everyone Interested In Podcasting Now

Firstly everyone seems to be interested in podcasting these days. In addition Podcasts great for advertising. Learn why in Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943.

Experienced Ad Man and Podcaster Talk

Secondly who better to talk about podcast advertising than an experienced ad man?

Sharp Creative In Minneapolis

Most importantly Ben Harris, owner of Sharp Creative in Minneapolis has great strategic ideas about growing a business.

The Bob Davis Podcasts

As a result the idea of getting a veteran podcast guy and veteran advertising guy together to talk is a good one.

Pet Peeves as Opportunities

When it comes to selling business owners on the value of advertising in podcasts I do have some pet peeves.

Return On Investment

For instance the concept of ‘Return On Investment’. In other words, a dollar in revenue or more for every dollar spent in advertising.

How Podcasts Actually Work

Truth is podcast advertising works more like a fertilizer than an artillery strike.

Podcasts And Strategic Branding

Even more Ben Harris says businesses might think about starting with a strategic branding approach to focus their ad efforts.

Subtle and Effective

Certainly podcasts are more subtle than other forms of advertising. More personal and intimate than other mediums.

Flexible and Creative

Above all podcasting is highly flexible. In other words, we have the same time and space boundaries as other mediums.

Branding Process and Strategy

These days you don’t often hear someone like Ben Harris talk about the branding process and strategy.

Strike While The Iron Is Hot!

Finally this is a great time for businesses to analyze and sharpen their advertising strategies and methods.

More Podcasts Bigger Audiences More Feeds

In conclusion the medium of podcasting is growing, feeds are up and more people are listening. In short one of the benefits of the pandemic is the growth of podcasting as a business communications tool and ad medium.

Join The Conversation

Join two madmen as we talk podcast advertising, strategy and more.

Sponsored by AuntieBrentals and Tim LaCroix Real Estate Attorney at LaCroix Law

Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

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Independent-Podcasting-Necessary-Voices-Bob Davis Podcast 837

Big Business and Hollywood Discovers Podcasting

The big guys are getting into podcasting these days. That means independent voices are more important than ever. Learn more in Independent-Podcasting-Necessary-Voices-Bob Davis Podcast 837.

Big Political Operators Too

Especially relevant are big political operators.

Independent Voices

Consequently supporting independent voices is more important than ever.

Being Independent Means We Make Our Own Decisions

What I have learned working for broadcast companies is especially relevant to creative people who are often the trail blazers and trendsetters. First of all, as independent voices we make our own decisions about our content.

Being On A Big Platform Might Mean More Control Of What You Do

Certainly being on a big platform is great for more feeds. Above all though, what happens when you go against the grain? I’ll tell you in Independent-Podcasting-Necessary-Voices-Bob Davis Podcast 837.

Free Speech

Everyone has a right to produce content their way. That includes business, political operatives and entities like public radio.

Happy To Be On Our Own

Similarly independent voices are necessary. I’m talking about those of us out here on our own. Today’s political climate is most noteworthy in this discussion.

Huge Opportunity For Independent Creators

Back in the day blogging was responsible for some of the most objective and powerful reporting. I think a similar opportunity exists today when it comes to podcasts.

Your Favorite Podcast Might Be Owned By The Mercers

Finally if every platform is owned by big business, political operatives, radio companies, Hollywood and institutions like public radio and TV it implies control of information and opinions, by definition.

Creating Our Own Content Answering To No One

So here’s to us independent content creators. We podcasters and YouTubers writing and producing our own content, trying to monetize our efforts, and saying what we think. No matter what.

Sponsored by John D Scott Personal Injury Lawyer and Ryan Plumbing and Heating Metro Wide From Saint Paul

Independent-Podcasting-Necessary-Voices-Bob Davis Podcast 837

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Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

These days when you tell people you are a podcaster you always get ‘the question’. How do I do my own podcast to promote my business? Is this a good idea? The answer may surprise you. Learn more in Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782.

One Podcast Is As Good As Any Other

Furthermore many believe one podcast is as good as any other. Hence, why not do a podcast promoting your own business? Low and behold companies have popped up to ‘teach businesses’ how to do their own podcast.

I’m The Life Of The Party I Can Do This

Consequently a business owner who is the life of the party believes they can do a podcast too. Throw up a video on social media. This gets the word out for free and work wonders for their business.

Seems like a good idea! Certainly there are small business owners who are stand out communicators. Genuine people who have something serious to communicate about their business. Why shouldn’t a person like this do a podcast?

Small Business Advertising Budgets

In Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782 I focus on small businesses. Smaller businesses have tight advertising budgets and are always looking for an edge that doesn’t cost them anything.

Podcasting Is Highly Competitive

First of all with over five hundred thousand podcasts already on the Internet, podcasting is one of the most competitive advertising mediums in history. A medium for businesses to buy time just like they do on other media. Podcasts, especially regionally based podcasts, are competitively priced and effective advertising mediums.

You Can Do A Lot Of Harm To Your Business

Finally it is possible for a business can do great harm to itself if its communications aren’t professionally created. Especially when it comes to strategy. I give several examples in this podcast of what happens when a business owner becomes a communicator, and the business suffers.

Bad Shots and Shaky Video

In conclusion, from the CEO who handles the advertising to the small business person who posts poorly sized shots or shaky video on social media it’s probably a better idea to get professional advice and execution for your advertising effort.

Sponsored by the Citizens Council For Health Freedom, John D Scott Personal Injury Lawyer and Ryan Plumbing and Heating of Saint Paul

Doing Podcast Promoting Your Business-Good Idea?-Bob Davis Podcast 782

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