Return On Investment Chaotic World-Podcast 646

Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

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Return On Investment Chaotic World-Podcast 646

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Death Of The Political Junkie Rest in Peace-Podcast 645

Death Of The Political Junkie Rest in Peace-Podcast 645

Are you a political junkie? Wake up in the middle of the night to check headlines? Scan social media in the bathroom? Watch the 24 hour cable news channels? Listen to talk radio on the weekend? Inbox full of political emails? We’ll talk about it in Death Of The Political Junkie Rest in Peace-Podcast 645.

Relevance

TV Stars and channels just want to keep their brands and their personalities foremost in your mind. Same with politicians. This is what people in the media call ‘Being Relevant’.

Inside Baseball

The problem is, the twenty four hour political chatter is less relevant every day. Those addicted to what we call politics these days are driving a conversation about tweets, traded insults, and stunts by people who seem more and more unhinged as each minute passes. In Death Of The Political Junkie Rest in Peace-Podcast 645.

Lies Conceal Truth

Politics and those who cover it are talking about each other more than they actually report on the news. The result? The actual political community continues to do whatever it wants, whenever it wants.

Mika Joe and Donald

Even though we have all kinds of ‘news’ coverage, it seems like the function of our government is a mystery to most people. Relating new things to the audience becomes more and more difficult in a sea of nonsense. Television presenters who poke at public figures getting a taste of their own medicine is news? Featured in Death Of The Political Junkie Rest in Peace-Podcast 645.

Meanwhile We’re Bankrupt

Puerto Rico is bankrupt. Illinois, California and New York are next. Debt is at record levels. Both political parties promise more and more. Someone, somewhere, someday will have to pay for it.

People vote for personalities. When their ‘guy’ takes office, it is expected he or she will do what ‘the voters’ want. That is not what happens. Why? Political Junkies these days know it all. They can tell you why Trump is a sociopath or why Loretta Lynch should be in federal prison but they can’t tell you what a republican stands for or what a democrat is. Maybe it’s time to watch less and do more.

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Death Of The Political Junkie Rest in Peace-Podcast 645

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If You're Looking For Truth You're Getting Conned-Podcast 639

If You’re Looking For Truth You’re Getting Conned-Podcast 639

Coverage of former FBI director Comey testifying forces a political podcast. As a result, a velvet summer midnight in Western Virginia is the backdrop for  If You’re Looking For Truth You’re Getting Conned-Podcast 639.

People Actually Watch This Crap?

Out here the Internet is slow. With no movie packages we’re stuck with reality shows, local news and lots of commercials. I’ve seen a lot of drug commercials. I’m getting a lot of screen time on my ‘device’ because of the long commercial breaks. You know, the device get-off-my-lawn types complain about. Time to blow off some steam In If You’re Looking For Truth You’re Getting Conned-Podcast 639.

The Mighty Wurlitzer

Do I have to say it again? Everyone is selling a point of view. Like a thickener for soup. Depending on who owns or funds one of these partisan ‘news’ websites, it’s their point of view sold through shares on social media. And why not? If you agree with something, share it. Right? Truth is those shares aren’t aren’t news. Not ‘fake news’. Propaganda. In If You’re Looking For Truth You’re Getting Conned-Podcast 639.

Believe Whatever You Want But It’s Not The Truth

For example. the ‘biased mainstream media’ reported the FBI was investigating Trump, right? Are the Hillary Clinton emails and the Russia hack question one and the same? Does the now famous Bill Clinton and Loretta Lynch conversation in the tarmac have anything to do with the Trump administration? Are you sure? How do you know?

Join Us As We Con America!

When you can’t tell the difference between the good stuff and formaldehyde and rubbing alcohol you take your life in your hands. Or so the story went in the 1920’s. As a result, we don’t know the difference between snake oil and snake oil.  Most of all, readers don’t fact check. We don’t know who funds these outlets. Eyeballs don’t google the author. Clicks. Shares. Numbers reached. Get your propaganda on twitter and Facebook. A majority of Americans get their news from social media. Especially relevant is the fact that Americans are being conned as never before. In If You’re Looking For Truth You’re Getting Conned-Podcast 639.

The End Of Politics In The United States?

Seems like we live on opposite shores of an ocean of opinion. Due to storms raging shore to shore, driven by outside forces seemingly beyond our control. As much as this may seem true the antidote is talking to each other. Especially relevant is the question, when was the last time you had coffee with someone to talk about solutions? Do we have discussions anymore about what actually works? Seems like our conversations are all about whether ‘we think’ this is or that is true. Furthermore, we live under brands and act as if our brand is the best. Are Republicans going make an already dangerous government less powerful. Moreover, who pays for minimum incomes and free health insurance, and free education Democrats promise? Meanwhile, a ‘conservative’ president pushes to borrow another trillion dollar stimulus for roads and bridges we don’t need.

Getting Nothing Done

Any analysis of the day’s news I might do inevitably leads to the conclusion very little coverage sheds much light on anything. On the contrary, it is designed to convince us to support a person or point of view. The bottom line is, while republicans have large majorities at most states and the federal level, they’re not getting much done while Democrats move further left every day.

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If You’re Looking For Truth You’re Getting Conned-Podcast 639

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