Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

 

 

Podcast 589-Celebrity Worship

Podcast 589-Celebrity Worship-When The Famous Become Gods

Fame. Notoriety. Our fascination with famous people. Our fascination with those who are famous. One of the things I like to do in podcasting is to focus on the first thoughts I have at the beginning of the day. You might think podcasting in this manner is easy. Unfortunately sometimes these first thoughts turn out to be a lot deeper and complex than first imagined.

Two thoughts ignited Podcast 589-Celebrity Worship. First, the concept of fame itself. Where did it come from? When did it start in the United States? What makes someone famous these days? How is that different from what made someone famous three hundred years ago? Second, we form a bond with famous actors and musicians because of a movie or a song we connected with at a certain time in our life. The performer is forever part of our life because of a performance.

The kick off for these first thoughts is the HBO documentary ‘Bright Lights’ detailing the relationship Carrie Fisher had with her mother Debbie Reynolds. Both of these women are recently deceased. Carrie Fisher from a heart attack and her mother from a stroke shortly thereafter. Some of the content in the documentary has to do with Postcards From The Edge, first a book and then a movie about the relationship between Carrie and her mother, in which Meryl Streep played the role of Carrie Fisher.

All of this connected for me because Streep’s recent comments about the President-Elect at the Golden Globe Awards. The Golden Globes usually has lower viewership than the Academy Awards and would be forgotten save for unsavory comments from Streep this year. While any citizen has the right to say what they want about political events, stars seem to think they can use their fame to tell the rest of us what we should feel, how we should vote and how to live our lives

Back in the day, people became famous for doing something. They discovered a continent, or won a big naval battle, a war, or saved western civilization. One became famous for building a bridge, mass producing an automobile or opening the east to western trade. Great artists and performers became famous for work that changed the world. Today it seems like people become famous for being famous.

The roots of this kind of fame, or notoriety go back a long time. Dime store novels, traveling road shows, Vaudeville, Tin Pan Alley, and the movies. It wasn’t long before you could become famous for just playing someone who had actually accomplished something. Actors who played western heroes, Pharaohs, and Great Leaders became associated with the accomplishments of someone else.

2016 was the first time I’ve seen the media tally the deaths of ‘Celebrities’ as they might natural disasters. We ‘mourned’ the loss of people we did not know as though they were part of the family, and seemed to forget the thousands who have been killed in America’s violent big cities, or in war zones across the world.

Prince, David Bowie, Carrie and Debbie Fisher and many others. Oh! What a loss!

Some people who are famous for a role they played in a movie forty years ago have insights into how fleeting fame is. Carrie Fisher reluctantly came to terms with her connection to the character she played in the original Star Wars, comparing it to her mother’s performance in ‘The Unsinkable Molly Brown’.

Fisher considered herself the ‘caretaker’ of the Princess Leia character, and felt she was irrevocably connected to her. A fact fans sometimes did not seem to understand. Or did they? We wonder what fame and fortune is like because we think of people who are famous and rich at the height of their powers. What is it like when people who live every day of their lives in scrutiny begin to age and decline?

We all love our movies and TV shows. We love our favorite music and performers. Human beings need entertainment. We all love a good story, told well. Great artists don’t do what they do because they want to change the world. They do what they do because doing it is what makes them happy. Sometimes the result of their work is world-changing. I don’t think they know this when they are creating these world changing works. Sometimes too, a movie is just a movie, or a song is a one-hit wonder, or a show only airs for two or three seasons. We want to know the people who write and perform these works, and some of us put them up on a pedestal.

Do we mistakenly worship these people and their works and believe they have some insight or power to be able to tell us how to live our lives or what kind of political system we have? What happens when the works of Hollywood form a bond with the works of fame-seeking politicians in our capitols? Are the performers worthy of our worship? What happens when powerful media mechanisms make politicians famous for being famous?

Sponsored by Ryan Plumbings and Heating of Saint Paul.

 

 

Podcast 552-The Bob Davis Podcasts Radio Show-45

Podcast 552-The Bob Davis Podcasts Radio Show-45. Four segments of new content for this week’s radio show, live from AgoraFest in rural Western Wisconsin. Really, four ‘mini-podcasts’ for your weekend. We’re back in a news rich environment, which means there’s no reason to excerpt content from this week’s podcasts for the radio show. How much of a role does escapism play in our lives? What constitutes healthy escape, versus unhealthy escape. IS there unhealthy escape? How much of a role does escape play in our national political picture in the current time frame. Next, a discussion of new thinking versus old thinking. An experience at a digital marketing seminar, and networking meet up sparks a discussion about how old thinking can permeate the mind of a person who’s already worked hard to eliminate old thinking from their day to day thought processes. With revolutionary methods of marketing and communication, new tools for amplifying the individual and the very real idea that we’re on the verge of a revolution in what we make, how we make it, how we market, and how we communicate, it’s always a surprise to realize how much old thinking can still be a thought of your day to day processes. Finally, we close Podcast 552-The Bob Davis Podcasts Radio Show-45 with a discussion of the political landscape just ahead of the first presidential debate the week of September 26th. With two more presidential debates and one vice presidential candidate debate ahead in 2016, we’re nearing the end of the 2016 presidential election cycle. It’s been the express policy of this podcast not to endorse either candidate or either party, but to allow licensers to do their own work, and pick their own path. A short discussion here of what level news story provokes valid discussion in these podcasts, versus day to day news and reaction to the news that doesn’t have much of an impact. Moreover, the story lines promoted by the big news organizations, whether intentional or subconscious, don’t inform or enlighten anyone. Thus, the nomination of Donald Trump, the movement of the Trump campaign to ‘the center’, and the collapse of Hillary Clinton have been the big stories of late. The debates will have tremendous influence on the outcome of this election. What are some things to look for, and what might be ahead when we next examine the state-by-state polls in detail. Sponsored by Ryan Plumbing and X Government Cars.