Back To School 2017-Culling The Social Media Herd-Podcast 659

State Fair Time in Minnesota. A change in the weather. Time for Back to School. Back in the studio after summer traveling. An afternoon with FaceBook convinces me it’s time to start culling the social media herd. In Back To School 2017-Culling The Social Media Herd-Podcast 659.

Back In The Studio

These days all of my travel is on America’s back roads. Summer 2017 saw thousands of miles of travel for The Bob Davis Podcasts. All of it on two lane state and US highways. You see a different United States from the two lane highways. Whether it was Joliet, Illinois or Rapid City, South Dakota or traveling through rural Wisconsin, Minnesota, Iowa, Missouri, West Virginia or mining towns in Ohio. I did not see Americans consumed with politics.

Backroads Education

When you travel the backroads you see people doing what they do every day. Getting up and going to work. Running their businesses. Taking kids to baseball, football soccer and hockey games. This is not a country of feral political beasts. It is not a country of angry supporters of either political fringe. Looks pretty much the same as it did when my family toured the country by the same highways, back when I was a kid.

Social Media Cesspool

On social media though, it is a different world. In Back To School 2017-Culling The Social Media Herd-Podcast 659 it’s time to cull the social media herd. Unfollowing those dear friends who post links to articles and demand your support or comment on the latest political and usually nonsensical missive from someone who exhorts you to think and act a certain way.

Where’s The Vision?

Back to School also means reengaging in a political process gone mad. Vision? Concrete plans for the future? Political organization? Those are relics of the past. What’s left are screaming matches, memes, reposts and going ‘live’ on FaceBook to grind your political axe. How does a podcaster add to this cacophony of ignorance and advance the story at the same time? In Back To School 2017-Culling The Social Media Herd-Podcast 659.

No Good Citizens

Neither mainline political party serves the interests of its adherents anymore. Part of the reason is demographic. Much of the reason is people seem to think negatively commenting on a congressman’s FB Live post or protesting is the same as involvement. There are no political movements to convince legislators to take a course of action because no one wants to do that work anymore. Maybe the reason people have turned away from politics are the loud mouths and those who fill their social media feeds with partisan posts, and demand reaction.

Sponsored by Ryan Plumbing and Heating of Saint Paul

Back To School 2017-Culling The Social Media Herd-Podcast 659

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Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646

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Death Of The Political Junkie Rest in Peace-Podcast 645

Are you a political junkie? Wake up in the middle of the night to check headlines? Scan social media in the bathroom? Watch the 24 hour cable news channels? Listen to talk radio on the weekend? Inbox full of political emails? We’ll talk about it in Death Of The Political Junkie Rest in Peace-Podcast 645.

Relevance

TV Stars and channels just want to keep their brands and their personalities foremost in your mind. Same with politicians. This is what people in the media call ‘Being Relevant’.

Inside Baseball

The problem is, the twenty four hour political chatter is less relevant every day. Those addicted to what we call politics these days are driving a conversation about tweets, traded insults, and stunts by people who seem more and more unhinged as each minute passes. In Death Of The Political Junkie Rest in Peace-Podcast 645.

Lies Conceal Truth

Politics and those who cover it are talking about each other more than they actually report on the news. The result? The actual political community continues to do whatever it wants, whenever it wants.

Mika Joe and Donald

Even though we have all kinds of ‘news’ coverage, it seems like the function of our government is a mystery to most people. Relating new things to the audience becomes more and more difficult in a sea of nonsense. Television presenters who poke at public figures getting a taste of their own medicine is news? Featured in Death Of The Political Junkie Rest in Peace-Podcast 645.

Meanwhile We’re Bankrupt

Puerto Rico is bankrupt. Illinois, California and New York are next. Debt is at record levels. Both political parties promise more and more. Someone, somewhere, someday will have to pay for it.

People vote for personalities. When their ‘guy’ takes office, it is expected he or she will do what ‘the voters’ want. That is not what happens. Why? Political Junkies these days know it all. They can tell you why Trump is a sociopath or why Loretta Lynch should be in federal prison but they can’t tell you what a republican stands for or what a democrat is. Maybe it’s time to watch less and do more.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

Death Of The Political Junkie Rest in Peace-Podcast 645

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