Coffee in the morning? Yoga? Check and check. Doesn’t take much to make me happy these days. Have my wants become less than my needs? Motivation is essential to build a business. More clients. More revenue. Where does your motivation come from? In Midnight Walk and Talk-Ambition Business Materialism-Podcast 615.
Think Different
What’s your motivation? Material wants can fuel ambition. Good right? Thing is, creative people think a little differently. Motivated by the work. Add coffee, yoga and a roof and you probably have one happy creative. Thing is maybe that creative needs a little more, but doesn’t ‘know’ it. We’re going to walk and talk about it in Midnight Walk and Talk-Ambition Business Materialism-Podcast 615.
Unconscious Needs Surprise
Rules of the walk and talk podcast. No preparation. No plan. See what comes up. I was surprised in this podcast! Thoughts about what we need versus was we want in a material culture surfaced. Do we know what we need? Do we need a brand new car? Nice to have. No judgement on that new Bentley! But, do I need a new Bentley. Nah.
Simple Life
Got four pairs of old jeans. Two pairs of boots. Some flannel shirts. An all protein diet. Casino buffet night once a week. Water and coffee only. Yoga Mat. Two CarHart jackets. A hat and some broken glasses. A 2000 Ford Diesel Ambulance. An old Crown Vic. Travel and Adventure. Lots of audio equipment. Three old computers. Smart Phone. Stay up all night. Do a podcast. Feeling great. In Midnight Walk and Talk-Ambition Business Materialism-Podcast 615.
Meeting Needs
Sometimes we need more than we want. We just don’t know it. Maybe the ambition to serve more clients and a bigger audience would be served by making sure some needs, spoken or unspoken, get met. Now, about that Bentley.
US Presidents must report to Congress “from time to time” as required by the US Constitution. President Washington delivered the first state of the union message in person. Most presidents literally mailed it in after Washington. In Podcast 606-“My Personal State Of The Union Message”.
Shifting Focus Podcast 606-“My Personal State Of The Union Message”
Think Oscars. White House Correspondents dinner. Events made for the media. Perfect time for me to share in Podcast 606-My State Of The Union Message. A year of travel resulted in an increasing interest in the business of my business. In Podcast 606-“My Personal State Of The Union Message” I talk about how my focus has shifted.
Purpose
Experts tell entrepreneurs to focus. Have a clear idea of what you want to accomplish. They don’t say how much you’ll learn about yourself. How much you’ll change along the way. Starting a business is a process of self discovery. Working for ‘the man’ can cause needless worry about what happens if you make a mistake.
Good News
Every day is a new challenge. When you’re the boss all the good and bad things accrue directly to you. I am much more interested now in building a dynamic and creative business to provide resources for me to do the things I am passionate about doing. A business that serves clients and the audience. My business allows me to change and be more creative.
Breaking Free
Untethering has become my new passion. Selling everything. Getting rid of the house and car. Hitting the road. Staying on the road. Business consultants who travel all the time are doing it. Vagabonds have been doing it for years. The objective is to cover news stories as they happen and find interesting people and places to visit and talk about.
Live Your Passion
The State of The Union Message is an opportunity to talk politics. It’s also an opportunity to examine our own lives over the past year or so. Are we living our passion? Doing what we love? Sharing the passion with business associates, family and friends?
Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.
Retooling Your Mind
Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.
Old Ways Don’t Work
Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.
New Ad Space
Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.
Pure Play Podcasting
Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.
Are You Ready For Big Changes?
There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.
Clarifying Moment
Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?
Tipping Point For Podcasts
Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.
There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.
Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.
