Podcast 601-Nobody Knows Anything!

Talking Politics Is Work

It is difficult to contemplate or talk about politics. In Podcast 601-Nobody Knows Anything! a phrase attributed to screenwriter William Goldman is applied to American politics. The guy who wrote Butch Cassidy and the Sundance Kid and All The President’s Men once said “Nobody Knows Anything”. Goldman was referring to Hollywood know-it-alls. In those days as today producers, professors and other so called experts wanted to make people think they knew the ‘formula’ for success in the movie business. The truth is making movies is almost always a gamble because no one knows what’s going to sell before the fact. Nobody Knows Anything.

Nobody Knows Anything And Our Politics

What goes for movies goes for American politics these days. Everyone has a voice. An audience. A constituency. Everyone wants to tell you what is happening. What to do about it and what will happen next. Everyone knows. Except no one really knows anything. From the highest of the high to the lowliest position on a small town board of education. Everyone has a voice they can’t wait to use but what they have to say is empty. In Podcast 601-Nobody Knows Anything!

Tell Your Audience What They Want To Hear

Social media. Local radio. The Internet. Protect your audience. Tell it what it wants to hear. Get accolades, speaking fees, book sales, click throughs and even election certificates. Commentariat. Bloggers and podcasters. Comedians. Subpar politicians and local political operators. All ply their political but noncontroversial wares to people only too willing to applaud when they hear what they want to hear.

It’s All About Power

For those in what is called the Deep Government where policies are implemented everything is theater. Everything is Pay Back. Get Back. It’s all about power and games. Using your constituency to get what you want. In office. Out of office. All part of the game in the puzzle palace we call government  in Washington DC or your state capitol.

The Fairness Doctrine

30 years ago a regulation called ‘The Fairness Doctrine‘ was rescinded by the FCC. The Fairness Doctrine simply required broadcast licensees to both present controversial issues and to do so in a manner that was, in the FCC’s view honest, equitable and balanced. 30 years ago there was no social media. There was no political talk.

Political talk was something you heard on Sunday mornings or read on the editorial page of the Wall Street Journal or the New York Times. The news was something you heard at the top of the hour. With a technology and media revolution, political talk today isn’t just a virus. Political talk has become a cancer.

Political Saturation

Every political development is dissected, repurposed, rewritten, opinionated, worked over, subjected to satire and analysis. Today’s demons and today’s heroes. They’re only too happy to tell you what will happen tomorrow. The louder the cacophony grows the less we know. The solution isn’t some kind of new Fairness Doctrine. Maybe the cure is more of the disease. We’ll talk about it in Podcast 601-Nobody Knows Anything!

Nobody Knows Anything

The big talk radio guy speaking at your local political dinner doesn’t know anything. The guy who has the You Tube Channel or the Podcast? Nope. The local radio station talk show? Talk radio now depends on people calling in who don’t know anything to add to the conversation by two guys who don’t know anything either. Clearly the White House doesn’t know. The Pentagon doesn’t know. The people at your state capitol don’t know. The people behind the desk on the 24 hour news channel don’t know either.

Saturation Point

Open your mouth about a political issue on social media and you’re branded. We’re saturated with political talk and political partisanship. Our differences are encouraged by know it alls commanding increasingly misinformed tribes fed a steady diet of what they want to hear. A few sell ‘expertise’ on the US Constitution. Some are self appointed media experts. Many are the founders of popup political movements. Many more are simply political operators selling their wares to the highest bidder, behind the scenes. These are the new carpet baggers.

Hungry For Leadership

Those sold to us as heroes turn out to be pygmies and charlatans. We read their books. We cheer and believe in them. When they are destroyed we move on. In Podcast 601-Nobody Knows Anything I share with you my utter disgust with the political process in this country. You can forget the labels. They all suck. Republicans. Democrats. Socialists. Populists. Libertarians. It’s all noise. Memes. Rants. Photos. Guest Appearances. Stand Ups in front of the capitol. Everyone wants to be the next Juke Box Hero.

Republicans who claimed to be for freedom and less government continue to expand the scope and cost of government. Democrats who claimed to be for the little guy are increasingly associated with the rich and powerful. Both sides want to increase the surveillance state and curtail your freedoms. Are we reaching a tipping point?

In Podcast 601-Nobody Knows Anything!.

Sponsored by X Government Cars and Ryan Plumbing and Heating of Saint Paul.

 

 

 

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

 

 

Podcast 596-Our Values

Journalism’s new norm is reaction. It is called News. In Podcast 596-Values, news coverage today is a reaction to something someone said or wrote. News is reaction to a new initiative by some government entity. Donald Trump hasn’t been president for a month yet. Already it seems like a year. Trump’s pace of executive orders, executive actions, tweets and initiatives allows him to dominate the media battle space while he cooks up another controversy stew to cauterize yesterday’s controversy.

In Podcast 596-Values, where is the media battle ground? It’s not the Internet. It’s some some battlefield in Europe or Virginia where armies clashed. It’s not a battlefield with stories of élan, bravery or great deeds. The media battle space is our brain. This battlefield is as small or as expansive as it needs to be. As the media storm rages and the wind blows, how do we know our tent is securely fastened and isn’t going to blow away? It call comes down to something called values.

In Podcast 596-Our Values, time to take a pause in this daily insanity of back and forth partisan media coverage. A break from ‘journalists’ who call two or three people, get some quotes, write it up and call it a day. Time to take a look at what we believe as individuals and as a people. Democrat, Republican, Populist, Populist Nationalist, Libertarian, Communist, Socialist, Moderate, Partisan, and Extreme alike. We’re all on a journey together in our lifetime on this planet.

What do we believe? What are the Values we hold dear? Where do those values come from? How do those values anchor us when the gales of change blow up even when those gales are generated from the hot air of politicians in Washington? Politicians who cry and grandstand secure in the knowledge the things they say and do won’t be investigated for any length of time or to any real conclusion?

Reporters determine our values by looking at the latest poll or driving to a shopping center and asking people in the parking lot a few questions. The result is a few hundred words taking the ‘temperature’ of regular everyday ‘folk’. Don’t have any supporters of the president in your state to talk to? Just drive across the state line to the first town and sit in the parking lot of a Safeway or Piggly Wiggly until mom and the kids show up, or chat up and write up what old uncle Frank thinks, while he sits in his 1997 Lincoln waiting for Aunt June. The headline? “Middle America Supports Trump”. Boom.

Work on a national TV show? Find that article about middle america. Get that pollster on the show. Find that Congressmen who says that crazy stuff. Get that woman on from that foundation. Say some stuff. Get some calls. Move on to the next ‘story’. Clicks. Listens. Comments. Calls. Ratings!

The battlefield is the mind. How do you avoid becoming a casualty in the partisan political war? It’s increasingly a battlefield filled with threats. More and more it’s a battlefield better characterized as a moonscape no man’s land, where the shell shocked wander, dazed and confused. Survival in this environment depends on what we believe. Why we believe it. Where we learned it. Who taught us. Where we get our information. How we check our information. What anchors us in the storm, or what kind of ground we have pounded our tent pegs into.

Sponsored by X Government Cars and Hydrus Performance.