Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

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Return On Investment Chaotic World-Podcast 646

Playing The Something Is Going To Happen Game-Podcast 644

You can already feel it. The long fourth of July weekend approaching. We’re starting to slow down. So, for the ride to the lake. During periods of rain. It’s fun to think about what might happen. In Playing The Something Is Going To Happen Game-Podcast 644.

Podcasts Have To Go Deeper

I podcast a lot about media’s role in our society. For a deeper look at angst listen to Podcast 643. We’re awash in media informing us of the latest developments. ‘Breaking News’ is the norm these days. Podcasters have to go deeper. We’ll do that in Playing The Something Is Going To Happen Game-Podcast 644.

The Next Black Swan Event Is…

Truth is, I do feel a growing sense that ‘something is going to happen’. A true ‘Black Swan’ event is something unpredictable. An event that changes the course of history. Black Swan events like the stock market crash of 1929 or the September 11th Terror Attacks were not predicted, although some might have had some forewarning. Some predicted the financial crisis of 2008, but on the whole, it was a surprise.

A Personal Story Of A Shocking and Unexpected Event

A recent example of an unpredictable event in my own life illustrates the kinds of changes we go through when things change, unexpectedly and unpredictably. Moreover in my experience a sense expectation can mean something good is about to happen too. Especially important and relevant is an expectation of a major event that changes history. This kind of expectation is a sense of foreboding.

Not The Latest Dispatch From Washington

In a broader sense our social angst is driven by constant coverage of breaking news and new opinions on every little thing that happens in a place called Washington DC. Playing the ‘Something Is Going To Happen’ game is not anticipating news out of Washington.

Making History

A true Black Swan event is something out of the so called left field. An event in the financial world. Something breaking loose from the sense of normalcy in the rest of the world. An unexpected and totally new development from the world of invention. An event that changes history.

We Don’t Change on A Dime…Or Do We?

We think of eras as decades. The 1950’s, the 1960’s, and so on. We think of changes taking place when governments transfer power. So, the Obama era gives way to the Trump era. Except that is not the way it works, Steve Jobs said what we think of as the 1960’s actually happened in the 1970’s. Events actually determine when we move from one era to the next.

To sum up, a new president took office in January. After a lot of chatter and fireworks, nothing substantial has really happened. The test of the new president hasn’t really emerged yet. Fertile ground for our imaginations to break free from the daily news feeds and imagine what could happen. Enjoy the July 4th holiday! (Editor’s Note: In This Podcast I refer to Nouriel Roubini as the person who coined the term ‘black swan’. It was in fact  Nassim Nicholas Taleb.)

Sponsored by X Government Cars and Ryan Plumbing and Heating of Saint Paul

Playing The Something Is Going To Happen Game-Podcast 644