US Presidents must report to Congress “from time to time” as required by the US Constitution. President Washington delivered the first state of the union message in person. Most presidents literally mailed it in after Washington. In Podcast 606-“My Personal State Of The Union Message”.
Shifting Focus Podcast 606-“My Personal State Of The Union Message”
Think Oscars. White House Correspondents dinner. Events made for the media. Perfect time for me to share in Podcast 606-My State Of The Union Message. A year of travel resulted in an increasing interest in the business of my business. In Podcast 606-“My Personal State Of The Union Message” I talk about how my focus has shifted.
Purpose
Experts tell entrepreneurs to focus. Have a clear idea of what you want to accomplish. They don’t say how much you’ll learn about yourself. How much you’ll change along the way. Starting a business is a process of self discovery. Working for ‘the man’ can cause needless worry about what happens if you make a mistake.
Good News
Every day is a new challenge. When you’re the boss all the good and bad things accrue directly to you. I am much more interested now in building a dynamic and creative business to provide resources for me to do the things I am passionate about doing. A business that serves clients and the audience. My business allows me to change and be more creative.
Breaking Free
Untethering has become my new passion. Selling everything. Getting rid of the house and car. Hitting the road. Staying on the road. Business consultants who travel all the time are doing it. Vagabonds have been doing it for years. The objective is to cover news stories as they happen and find interesting people and places to visit and talk about.
Live Your Passion
The State of The Union Message is an opportunity to talk politics. It’s also an opportunity to examine our own lives over the past year or so. Are we living our passion? Doing what we love? Sharing the passion with business associates, family and friends?
Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.
Retooling Your Mind
Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.
Old Ways Don’t Work
Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.
New Ad Space
Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.
Pure Play Podcasting
Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.
Are You Ready For Big Changes?
There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.
Clarifying Moment
Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?
Tipping Point For Podcasts
Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.
There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.
Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.
Podcast 589-Celebrity Worship-When The Famous Become Gods
Fame. Notoriety. Our fascination with famous people. Our fascination with those who are famous. One of the things I like to do in podcasting is to focus on the first thoughts I have at the beginning of the day. You might think podcasting in this manner is easy. Unfortunately sometimes these first thoughts turn out to be a lot deeper and complex than first imagined.
Two thoughts ignited Podcast 589-Celebrity Worship. First, the concept of fame itself. Where did it come from? When did it start in the United States? What makes someone famous these days? How is that different from what made someone famous three hundred years ago? Second, we form a bond with famous actors and musicians because of a movie or a song we connected with at a certain time in our life. The performer is forever part of our life because of a performance.
All of this connected for me because Streep’s recent comments about the President-Elect at the Golden Globe Awards. The Golden Globes usually has lower viewership than the Academy Awards and would be forgotten save for unsavory comments from Streep this year. While any citizen has the right to say what they want about political events, stars seem to think they can use their fame to tell the rest of us what we should feel, how we should vote and how to live our lives
Back in the day, people became famous for doing something. They discovered a continent, or won a big naval battle, a war, or saved western civilization. One became famous for building a bridge, mass producing an automobile or opening the east to western trade. Great artists and performers became famous for work that changed the world. Today it seems like people become famous for being famous.
The roots of this kind of fame, or notoriety go back a long time. Dime store novels, traveling road shows, Vaudeville, Tin Pan Alley, and the movies. It wasn’t long before you could become famous for just playing someone who had actually accomplished something. Actors who played western heroes, Pharaohs, and Great Leaders became associated with the accomplishments of someone else.
2016 was the first time I’ve seen the media tally the deaths of ‘Celebrities’ as they might natural disasters. We ‘mourned’ the loss of people we did not know as though they were part of the family, and seemed to forget the thousands who have been killed in America’s violent big cities, or in war zones across the world.
Prince, David Bowie, Carrie and Debbie Fisher and many others. Oh! What a loss!
Some people who are famous for a role they played in a movie forty years ago have insights into how fleeting fame is. Carrie Fisher reluctantly came to terms with her connection to the character she played in the original Star Wars, comparing it to her mother’s performance in ‘The Unsinkable Molly Brown’.
Fisher considered herself the ‘caretaker’ of the Princess Leia character, and felt she was irrevocably connected to her. A fact fans sometimes did not seem to understand. Or did they? We wonder what fame and fortune is like because we think of people who are famous and rich at the height of their powers. What is it like when people who live every day of their lives in scrutiny begin to age and decline?
We all love our movies and TV shows. We love our favorite music and performers. Human beings need entertainment. We all love a good story, told well. Great artists don’t do what they do because they want to change the world. They do what they do because doing it is what makes them happy. Sometimes the result of their work is world-changing. I don’t think they know this when they are creating these world changing works. Sometimes too, a movie is just a movie, or a song is a one-hit wonder, or a show only airs for two or three seasons. We want to know the people who write and perform these works, and some of us put them up on a pedestal.
Do we mistakenly worship these people and their works and believe they have some insight or power to be able to tell us how to live our lives or what kind of political system we have? What happens when the works of Hollywood form a bond with the works of fame-seeking politicians in our capitols? Are the performers worthy of our worship? What happens when powerful media mechanisms make politicians famous for being famous?
