Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

Everyone Interested In Podcasting Now

Firstly everyone seems to be interested in podcasting these days. In addition Podcasts great for advertising. Learn why in Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943.

Experienced Ad Man and Podcaster Talk

Secondly who better to talk about podcast advertising than an experienced ad man?

Sharp Creative In Minneapolis

Most importantly Ben Harris, owner of Sharp Creative in Minneapolis has great strategic ideas about growing a business.

The Bob Davis Podcasts

As a result the idea of getting a veteran podcast guy and veteran advertising guy together to talk is a good one.

Pet Peeves as Opportunities

When it comes to selling business owners on the value of advertising in podcasts I do have some pet peeves.

Return On Investment

For instance the concept of ‘Return On Investment’. In other words, a dollar in revenue or more for every dollar spent in advertising.

How Podcasts Actually Work

Truth is podcast advertising works more like a fertilizer than an artillery strike.

Podcasts And Strategic Branding

Even more Ben Harris says businesses might think about starting with a strategic branding approach to focus their ad efforts.

Subtle and Effective

Certainly podcasts are more subtle than other forms of advertising. More personal and intimate than other mediums.

Flexible and Creative

Above all podcasting is highly flexible. In other words, we have the same time and space boundaries as other mediums.

Branding Process and Strategy

These days you don’t often hear someone like Ben Harris talk about the branding process and strategy.

Strike While The Iron Is Hot!

Finally this is a great time for businesses to analyze and sharpen their advertising strategies and methods.

More Podcasts Bigger Audiences More Feeds

In conclusion the medium of podcasting is growing, feeds are up and more people are listening. In short one of the benefits of the pandemic is the growth of podcasting as a business communications tool and ad medium.

Join The Conversation

Join two madmen as we talk podcast advertising, strategy and more.

Sponsored by AuntieBrentals and Tim LaCroix Real Estate Attorney at LaCroix Law

Madmen-Talk-About-Podcast-Advertising-Bob Davis Podcast 943

 

 

 

Podcast 492

Dramatic Distractions. Had a conversation with a friend awhile back and he said, “All these people and they’re shows. They’re asleep”. Didn’t think too much about it for almost a year, and today it popped into my head. To say that I love my shows is an understatement. So for this podcast I made a partial list of some of the series shows I have watched, or am watching on Netflix, iTunes, Hulu. It was a bit of a surprise. I didn’t even make a complete list and it’s way too long! Someone will hear this and think, “This guy does nothing but watch TV Shows”. Well. Uh. No. At least I didn’t think so until I actually made a list. Then I thought, am I that unusual? A lot of us watch these shows. Add to that screen time on FB, Instagram, Twitter and especially You Tube and you have the makings of a real distraction. And this AFTER I’ve scanned and read a huge portion of the news. I talk a lot about how people are watching the political news shows, and listening to talk radio and political podcasts as entertainment. Seldom do I talk about the escapism inherent in watching hour after hour of television drama, which. Is. So. Satisfying. The Walking Dead and the new Don’t Fear the Walking Dead. Ray Donovan. The Affair, Breaking Bad, Mad Men, Boardwalk Empire, The Wire, The Sopranos, Sons Of Anarchy, Justified, House of Cards. Mister White isn’t a meth dealer, he’s a TV drama producer in Hollywood! Do this shows influence our thinking about society? Or, are they just a guilty pleasure. By the way, who has time to read East of Eden, or In Cold Blood when these shows are being pumped out. It may be time for a news cleanse, as well as a drama cleanse. Then we get to a discussion of the delights available on You Tube. Endless Illuminati Conspiracy videos, horribly done but immensely entertaining horoscopes and tarot card readers. Finally, FaceBook has become nothing but posts and shares of dogs that can’t catch videos, cute kid videos, mom’s doing yoga videos, Bernie Sanders Memes, Ted Cruz Meme’s, and other nonsense. Who has time to work? Yeah, maybe it’s time we looked at this. Sponsored by Brush Studio In The West End, Saint Louis Park and by Hydrus Performance.

Podcast 397

Levy Trump and Cecil. No, it’s not a law firm. No it’s not a children’s book. How today’s news cycle obsessions can become tomorrow’s forgotten story. What is worth your time? From MH-370 to Ebola today’s lead story is tomorrow’s forgotten junk, to be thrown out with the pizza box from last week, and the recycling. Today’s obsessions include a lion who has attained personhood by virtue of a name and a graphic demise at the hands of a opportunistic hunter, who happens to be a dentist from the suburbs of Minneapolis-Saint Paul, and a political candidate who is the leading republican, according to the polls. You’re not allowed to criticize Trump, or you’ll be blocked or shouted down. Fortunately for those who support the New York real estate and casino developer, former TV reality show host and purveyor of Miss America and Miss Universe beauty pageants, there is no criticism of the candidate himself. Oddly enough, people who claim the polls are rigged, also claim the polls show Trump to be the best chance for Republicans to win the 2016 presidential race. Yes, people are making wild claims about Trump’s potential for success. If republicans and the country wants him, fine. But let’s take a look at polling, political polling and the foibles of making predictions about a presidential race which is yet to gel. Not only are there fifty state primary elections or caucuses to get through, there are actually fifty state elections that make up the Presidential election itself. What about Trump as a third party candidate? Minnesota’s Jessie Ventura is offered up as an example. How does one state’s gubernatorial race in the 90’s predict a win for ‘The Donald’ in a three way presidential race? Does it? What about Ross Perot’s experience in the 1990’s. The media spurs uniformed speculation driven by polls that cannot and do not predict Trump’s, or anyone else’s performance in an election more than a year from now. It’s time for a frank discussion about political polling and its limitations, aside from allowing Cable TV news the opportunity to show graphics and charts and make baseless announcements about front-runners and ‘winners’. As far as Republicans are concerned, no matter who is nominated it’s going to be very tough to build a winning election organization with people who are frustrated, angry and scared of the future, and who have not demonstrated an ability to organize, work with each other, or get out the vote in the recent past. Republicans seem to be looking for a personality to lead them out of the wilderness, rather than take it upon themselves to start solving problems and present a viable agenda. Not a good omen for the 2016 cycle. Sponsored by Ryan Plumbing and Heating of Saint Paul