Return On Investment Chaotic World-Podcast 646

Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

Sponsored by Brush Studio In The West End

Return On Investment Chaotic World-Podcast 646

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Podcast 613-Rising Tide? Trump's Minimal Economic Impact

Podcast 613-Rising Tide? Trump’s Minimal Economic Impact

We’re Growing Again Right?

Trump ballyhoos new numbers. Seems like the new president is turning our economy around. A rising tide? What does an improving economy look like? Are there actions that cause real economic growth? Do you think new leaders are taking those actions?

Republicans Know How To Fix The Economy Right?

Deregulation. Tax cuts and reform. Infrastructure construction. Campaign Pledges were made. Pledges spurred optimism. Furthermore promises can be kept because republicans are in charge and republicans understand business. So the story goes.

Trump Has Already Started Making Things Better Right?

Trump claims credit for the new numbers. Can a new president have an economic impact after less than 90 days?

What’s Better?

How do you define economic success for the United States? Better job? More money? Saving a job? Getting a loan for business or housing? Seeing your 401K account fatten because of stock performance? Cheaper gas? GDP? Productivity? Improved employment? Interest Rates? Jobs coming back to America? Consequently how do you know when it’s working?

What Has Been Done?

Because of the new numbers coverage exploded. However, what have Trump and the new Congress actually done? Executive orders on regulation. Business and the environment. Pipelines. Budget cuts. Trade and the budget. In conclusion, is there an impact on the economy overall?

How Do You Know?

Who are the people that put these reports together and what methodology do they use? How do economists and traders judge these numbers? Seems like people accept them at face value. Should you place confidence in these reports?

What Actually Works?

Are there specific actions that can be taken to grow our economy? If business and economic philosophy is important, what do our leaders believe? Do you think there is a standard approach to economics and government in Washington? More importantly, we know ideas counter to the current approach exist. Will the new congress and president embrace them?

Back To The ’50’s

Let’s face it. We have a sclerotic, 1950’s style government. People are developing and using new technological tools developed for the 21st Century. Moving fast toward building a new world. Block Chain Currencies. Improved Communication tools. Robotic manufacturing. Higher productivity. Government might be out of step with those developments.

Sponsored by Ryan Plumbing and Heating of Saint Paul.

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Podcast 611-Define Political Progress

Podcast 611-Define Political Progress

When it comes to politics these days noise is the norm. The latest outrage drowns out talk about political progress. Voters in 2016 made their choices for a reason. Not too early to ask whether the politicians are making progress toward addressing those reasons. We talk about it in Podcast 611-Define Political Progress.

ObamaCare Repeal

Number one issue on the campaign trail. Bogged down in congress already. Republicans wanted a full repeal of the ACA. New GOP plan isn’t a full repeal. President Trump has already endorsed it. What happened to promises of a full repeal?

Economy

Somewhere around 96 million people are out of the workforce. Need to create 375,000 new jobs a month for several months to get those people back in the work force. For years we were less than impressed with a quarter of a million jobs each month. Economic growth has been promised. In Podcast 611-Define Political Progress.

Cutting Federal Budget

Smaller government? Proposed budget cuts are accompanied with proposals to shift money to defense. Does this reduce the size of government? A hiring freeze can be considered progress. Corporate tax reductions can be progress. However making up corporate tax reductions with higher taxes somewhere else doesn’t cut the budget.

Foreign Policy and Military Spending

Resurgent Russia. Rising China. Political changes in Turkey. Expanding NATO. Cyber Threats. US troops in Iraq and Syria. ISIS. Terror. Climate Change. How will reducing foreign aid and increasing military spending address these concerns? What should the foreign policy of the US be? It’s all in Podcast 611-Define Political Progress.

Too Early?

First benchmark on progress made by a majority republican government in the United States. Did you vote for republicans? Are they doing what you wanted them to do?

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