One of the greatest benefits to a road trip is seeing old friends. If you spend any time working in radio, you will have a lot of friends all over the country. Even better when they live in East Tennessee. Good thing about friends you went to high school with? They really know you. In East Tennessee Reflections On Radio’s Fade-Podcast 637.
Two Different Paths Same Industry
John Holland and I took different paths in the radio business. When we get together, we compare notes. Naturally radio is going to come up in any conversation. Join us in East Tennessee Reflections On Radio’s Fade-Podcast 637.
Local Radio
Holland appears to be obsessed with the potential of local radio. Specifically a radio station in Taos, New Mexico. I just don’t want to do another political podcast. So, a hot mess of random topics is on the menu in East Tennessee Reflections On Radio’s Fade-Podcast 637.
Taos New Mexico’s Number One
In fact, my friend talked so much about this radio station in Taos, New Mexico I had a vivid dream about working for that perfect radio station somewhere, only to realize it doesn’t exist, and especially not these days. John says it does. In Taos. New Mexico.
Radio’s Fade And The Rise of Digital Media
Radio is fading as a medium and as a business these days. It seems like the part of the reason is a decrease in local radio’s ability to remain relevant to local communities. At least that’s John’s position. I believe much of the fading relevance is due to the fact that people have a vast array of choice on the Internet. Podcasts. Music services. Social Media. E-Books. You name it.
Work Until You’re Dead
The older you get, the more you hear contemporaries talk about retirement. Nether one of us can understand why. My feeling is one should work until they drop. It keeps you engaged and relevant. Finally, what’s so great about Tennessee.
A friend asked me the other day if I was trying to alienate my audience. The reason for the question? I refused to take sides during election 2016 and will not do the bidding of politicians, in Refusing To Take A Side Alienates Political Partisans-Podcast 623.
On The Road
Last year The Bob Davis Podcasts went on the road to cover the primary campaigns. I traveled thousands of miles back and forth across the United States. When you roll on the backroads you see a lot and you learn a lot. Once you do that, you never view politics in the same way.
Manipulation
We’re being manipulated. Constantly. Republican and Democrat. Did a podcast about that. Detailed how we get our news from social media. Explained how to tell if a story lives up to journalistic standards. Asserted the idea that bad information leads to bad decisions. Apparently asserting ideas like this can put people on the defensive.
If You Want To Know The Truth
To know the truth, don’t take a side. It seems like everyone in media these days is taking a side. Defending a position. Making an argument. Demanding they be followed. Most information defends a point of view. This is the essence of our national manipulation. People say, “I don’t have time to sort it all out”. That is why I am doing these podcasts.
Shooting The Messenger
There are many assertions in modern news coverage these days. Most of these assertions are little more than opinion. This doesn’t mean the facts might one day support one view or another. Sadly the first reaction is defensive when facts don’t support conspiracy theory, commentary, personality endorsements, wishful thinking or the need to feel secure about a decision.
My Style of Communication
I am passionate. Direct. Intense. When I direct that passion and intensity toward something important to a specific listener it can be disconcerting. The value is it is researched, honest and authentic. Not filled with small talk and an effort to ingratiate myself with people so I can finesse a politicians message. This style of communication has certainly caused me trouble, but I wouldn’t have it any other way.
History and Peeking Ahead
In Refusing To Take A Side Alienates Political Partisans-Podcast 623, I take a look at talk radio and media history, and discuss aging and changing perceptions, personal growth. Also take a look ahead to plans for covering the next election cycles. Hopefully I’ll continue to ruffle some feathers and get some discussion and thinking going.
Refusing To Take A Side Alienates Political Partisans-Podcast 623
Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.
Retooling Your Mind
Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.
Old Ways Don’t Work
Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.
New Ad Space
Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.
Pure Play Podcasting
Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.
Are You Ready For Big Changes?
There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.
Clarifying Moment
Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?
Tipping Point For Podcasts
Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.
There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.
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