Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

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Podcast 597-Pure Insanity

Trump Sets The Pace

In Podcast 597-Pure Insanity. Controversial executive orders. Cabinet confirmations. A Supreme Court nomination. The robust legislative agenda. Trump’s White House is setting the pace. Media and the partisan left is struggling to keep up. Any action taken by a republican is met with derision and a firestorm of social media reaction. Just mentioning a Trump initiative, executive order or tweet means an argument. Scenarios of the death and destruction caused by all things Trump have reached hysterical levels.

Hysteria and Pure Insanity

Now it’s democrats talking about secession, impeachment and Coup d’etat. What is a coup? Why would the president plan a Coup against himself? There is no evidence of a Coup being planned against the United States government. Clearly those writing such things do not understand what a Coup really is. Dusting off an old French word to make the Trump administration seem darker and less legitimate is the goal. Defining the term and explaining why suggesting a Coup is an insult to your intelligence, is part of Podcast 597-Pure Insanity.

Cal-Exit

Talk of California seceding from the United States generated a lot of coverage. Remember when right wingers talked up secession at the beginning of the Obama Presidency? Now it’s left wingers. Would California secede? Aside from the obvious question of legality, without California’s votes and money the chances of a democrat being elected President of the United States would be very low. So…

…Forget secession.

Trump will be impeached. Uh. No. Not unless democrats gain a majority in both houses of congress in 2018. Is it necessary to remind everyone Impeachment would result in the Presidency of Mike Pence? With no shortage of hate for the Vice President on social media and at protests, one wonders whether the overwrought and bereft left consider impeachment would leave them with an even more conservative president. Unfortunately it’s necessary to point this out in Podcast 597-Pure Insanity.

Why? Because They Can

Some have forgotten history and context and how the Representative Republic of the United States works. Some think cabinet positions are elected. Others don’t understand that while legislative minorities have rights, majorities do entitle control of committees, rules and certain appointments as well as the legislative agenda. Not only do republicans have legislative majorities the party controls the executive branch, many state legislatures and governor’s offices. While opposition and protest are the right of Americans maybe the opposition should be asking how did a supposedly dying GOP managed to garner these majorities? Is it possible some voters agree with them?

There are people in the United States happy with actions taken by the new president. They like his executive actions and his picks for the cabinet and his pick for the Supreme Court. They might even cheer when they hear Trump’s nominee for Education Secretary suggest government schools really aren’t doing a very good job and that competition in the form of vouchers and charter schools is a good thing. They are perfectly satisfied with the idea of cutting regulation and taxes. Despite the caterwauling on the left this is hardly a national crisis or the first glimmerings of American fascism.

Social Media Cesspool

In Podcast 597-Pure Insanity, nowhere is the left’s increasingly impotent rage more apparent than on social media. Memes, videos, live sessions, tweets, angry rants, de-friending and blocking. The Social Media Cesspool, with its misspelled signs confusion about history and how our government works has become a place where people post to live and live to post. A place where anger and extremism are encouraged. People wonder whether it will change. Will it? Why would it?

One thing social media is good for is cat and dog pictures and videos, performances of song and dance and all things pure and real. Maybe it’s time for everyone to take a step back, a break from the day to day news and social media and consider what is most important in life. Did you ever think you’d see the day when you would hope to see pictures of people’s dogs or see a performance of a song?

That day has come.

Sponsored by Ryan Plumbing and Heating Of Saint Paul, X Government Cars and Hydrus Performance.

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Podcast 596-Our Values

Journalism’s new norm is reaction. It is called News. In Podcast 596-Values, news coverage today is a reaction to something someone said or wrote. News is reaction to a new initiative by some government entity. Donald Trump hasn’t been president for a month yet. Already it seems like a year. Trump’s pace of executive orders, executive actions, tweets and initiatives allows him to dominate the media battle space while he cooks up another controversy stew to cauterize yesterday’s controversy.

In Podcast 596-Values, where is the media battle ground? It’s not the Internet. It’s some some battlefield in Europe or Virginia where armies clashed. It’s not a battlefield with stories of élan, bravery or great deeds. The media battle space is our brain. This battlefield is as small or as expansive as it needs to be. As the media storm rages and the wind blows, how do we know our tent is securely fastened and isn’t going to blow away? It call comes down to something called values.

In Podcast 596-Our Values, time to take a pause in this daily insanity of back and forth partisan media coverage. A break from ‘journalists’ who call two or three people, get some quotes, write it up and call it a day. Time to take a look at what we believe as individuals and as a people. Democrat, Republican, Populist, Populist Nationalist, Libertarian, Communist, Socialist, Moderate, Partisan, and Extreme alike. We’re all on a journey together in our lifetime on this planet.

What do we believe? What are the Values we hold dear? Where do those values come from? How do those values anchor us when the gales of change blow up even when those gales are generated from the hot air of politicians in Washington? Politicians who cry and grandstand secure in the knowledge the things they say and do won’t be investigated for any length of time or to any real conclusion?

Reporters determine our values by looking at the latest poll or driving to a shopping center and asking people in the parking lot a few questions. The result is a few hundred words taking the ‘temperature’ of regular everyday ‘folk’. Don’t have any supporters of the president in your state to talk to? Just drive across the state line to the first town and sit in the parking lot of a Safeway or Piggly Wiggly until mom and the kids show up, or chat up and write up what old uncle Frank thinks, while he sits in his 1997 Lincoln waiting for Aunt June. The headline? “Middle America Supports Trump”. Boom.

Work on a national TV show? Find that article about middle america. Get that pollster on the show. Find that Congressmen who says that crazy stuff. Get that woman on from that foundation. Say some stuff. Get some calls. Move on to the next ‘story’. Clicks. Listens. Comments. Calls. Ratings!

The battlefield is the mind. How do you avoid becoming a casualty in the partisan political war? It’s increasingly a battlefield filled with threats. More and more it’s a battlefield better characterized as a moonscape no man’s land, where the shell shocked wander, dazed and confused. Survival in this environment depends on what we believe. Why we believe it. Where we learned it. Who taught us. Where we get our information. How we check our information. What anchors us in the storm, or what kind of ground we have pounded our tent pegs into.

Sponsored by X Government Cars and Hydrus Performance.

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