Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

 

 

Podcast 556-Defining Freedom

Podcast 556-Defining Freedom. There Is No Liberty Movement in the United States. Got a chance to talk about personal sovereignty on the radio and it was so much fun, I decided to do it as a podcast without the time constraints associated with radio. Plus, I do not have to do all the disclaimers about why I don’t like to take calls on talk radio anymore, and the commercial for my radio show, or the podcasts. I’ve come to the conclusion that I am much more a podcaster these days than a radio guy, although I will always love radio. Truth is, this concept for Podcast 556-Defining Freedom is a good radio show and podcast. With today’s political discourse descending into cartoonish fights, there’s little substance. I believe this is the cause of the rapid decline of the broadcast medium but it also applies to cable television news channels and unfortunately a good many You Tube, FaceBook and Twitter videos. Fighting back and forth about tactical political issues like Donald Trump’s Federal Tax Bill, Hillary Clinton’s Email and who called who a pig, by the way, is not substance but instead a distraction from the vital discussion we should be having; Neither one of the two major political parties is going to do anything about protecting your freedom. No one reads source material these days on economics, or history.  In fact, more than likely they’ll use your precious constitution and Declaration of Independence to take your freedom away. Even more depressing for some to hear; It will be the Republicans that do it. We already know democrats believe in the power of government to do ‘good’ things. Caught up in an ocean of political apologists shouting that if we don’t vote republican we’re going to get Hillary Clinton, we apparently don’t know The republicans are just as likely to limit our freedom as the democrats. While we’re caught up in the right-left political spectrum debate, both candidates are talking about taking more of our freedom away. How do you define freedom? I define it as Personal Sovereignty. The individual supersedes the government. Our right to sovereignty precedes the US Constitution and the Declaration of Independence. So how is it then, that we exist as servants to the government? How is it then, that the government thinks it is the sovereign. Nothing’s going to change until we take our power back. How do we do that? How can we benefit from the break down of the existing two-party system? How can we start a nationwide movement that ends government power over us permanently? Going to meetings and poring over copies of the constitution isn’t accomplishing this. That’s why I say, there is no liberty movement in the United States. Sponsored by Hydrus Performance.

Podcast 496 – The Bob Davis Podcasts Radio Show – 25

The Bob Davis Podcasts Radio Show – 25. This weekend’s radio show in crystal clear, digital audio. The radio show includes excerpts from podcasts through the week as well as original content for radio affiliates. In The Bob Davis Podcasts Radio Show – 25, the tumultuous developments in American Politics this week take center stage, so this show focuses on these developments. First, Donald Trump’s victory in Indiana has the media and elements of the republican party crowning the New York developer as the ‘presumptive nominee’. Certainly, without opposition in primaries from here on out, delegate count isn’t as much of a problem. Trump’s biggest obstacle to the nomination now is the fracturing of the Republican party. Mitt Romney says he can’t support Trump while decrying ‘populism’ in American Politics (whatever that means). It was reported this week that both former Presidents George H.W Bush, and George W. Bush will not attend the RNC in Cleveland. Paul Ryan says he hasn’t decided on whether to support Trump, Trump says he isn’t sure whether he supports Ryan’s ‘agenda’. Down Ticket senators in vulnerable seats are complaining about Trump, and not just ‘any’ senators; Former Republican Presidential Candidate and senior senator John McCain says a Trump nomination puts his seat in question. There, then, is the rub. With no clear indication yet on the plan for Cruz, Kasich and Rubio delegates, it might be suggested Trump’s new ‘presumptive nominee’ title might be, well, presumptive. In this podcast – The Bob Davis Podcasts Radio Show – 25 – state Cruz organizer Mandy Benz joins me to talk about her raw reactions to the Cruz campaign suspension announcement. After a New York Times article late this week that says news outlets often reprint press releases without editing, don’t ask questions, don’t do any real reporting and the story is controlled from places like The White House, it’s not surprising that talk show charlatans, pundits and personalities seem to be addicted to the attention that comes from endorsing candidates. Being disgusted with the whole process and not liking any of the candidates seems to be the best thing a podcaster do, to provide objective analysis. No one else is, apparently, so Namaste, Bitches. Sponsored by Brush Studio in the West End and Hydrus Performance.

Podcast 495

The Light At The End Of The Tunnel? The Light At The End Of The Tunnel? It’s probably a train, right? First Ted Cruz quits the race, then the next day John Kasich quits. So, it is now fair to say that Donald J. Trump has a clear path to be nominated as the Republican Presidential Candidate at the Republican convention this summer. Yes, suddenly the republican establishment which so hated ‘The Donald’ it allowed #nevertrump to continue and in some cases encouraged it, has suddenly embraced the hated Trump even switching over to #neverhillary. So much for the so called ‘principled conservative’ at the top of the GOP. Now what? There’s a lot of ground to cover between now and the last primaries in June, and the conventions. Since there have already been a number of surprises in 2016, it’s fair to say just about anything could happen at either the republican or democrat convention. In treating the media story-lines with healthy skepticism, one wonders what happens to the Red State Blogs and Glenn Beck’s of the world? What happens to all the #nevertrump and Cruz supporting talk show hosts? Do they suddenly start working for Hillary Clinton? What about the outside possibility Bernie Sanders wins California and democrat super delegates start abandoning the USS Hillary? If Trump is the nominee – and to be fair it looks like he is going to be unless something happens between now and Cleveland – can he win the presidency? Already we’re seeing the same kind of ‘predict the future’ journalism now, we saw at the beginning of the Trump candidacy. Trump can not win, he starts in the hole and will never beat Clinton or Sanders. He’s a bully. He’s a xenophobe. He’s an authoritarian. If you’re a woman you’ll vote for Hillary. There are protests against Trump in the streets which may end up helping his candidacy, actually. Can Trump win? Of course he can. He went against the odds and crushed a whole field of republicans, although media compliments aside, the republican field this year was a disaster and the debates exposed them all as completely unprepared for the spotlight, except for the one guy who knows how to play the TV Reality Show Game. So yeah, Trump can win. The only problem with a Trump presidency is, republicans will probably regret it. Conservatives for Trump? Don’t make me laugh. Trade protection, Keynesian economics and nativism are hardly ‘conservative’ ideas. There are going to be a lot of long faces for republicans when they learn what a Trump presidency might actually mean for them, unless you want to work at a bucket factory or coal mine, where millennials with graduate degrees want to work, right? On the other hand, why not? It’s gonna be great! For too long republicans have masqueraded as conservatives, railing against abortion and same-sex marriage while they voted to increase budgets year after year for things like ‘education’ and stadiums for billionaire sports owners. Who deserves Trump? Republicans deserve Trump. The Light At End Of The Tunnel? It’s a Trump. No wait! It’s a train. Sponsored by X Government Cars and Ryan Plumbing and Heating of Saint Paul.

 

Podcast 482

The Story Less Travelled. As the pay for play media continues to chatter about what Donald Trump did this week, or Bernie Sanders’ predictions about democrat super delegates switching allegiance to him, maybe it’s time to take a look at The Story Less Travelled. Some percolating stories and issues people really aren’t talking about because they’re arguing about how tabloids post stories, how Internet rumors get started, how Donald Trump is going to make US allies pay ‘us’ for security, or why Bernie Sanders’ thinks Detroit became a hell hole in the last fifty years. There are real things happening in the world, most of which are reported on but not occupying very much attention, because too many pundits, talk hosts, talking heads, editors and managers are doing the bidding of political parties, candidates and their minders. What happens if Saudi Arabia decides to switch their alliance to China and Asia, which will account for the lion’s share of growth in energy consumption over the next ten years? What happens when economic instability due to massive debt and low profits comes home to roost in the banking system? How do you feel about academics going around saying the days of 4 percent and greater economic growth are over, and the solution is a world wide socialism-lite system, with more government and higher taxes? How will future presidents – the people filling your television screen with nonsense right now, and getting accolades from talkers, pundits and so called experts for it – confront a collapsing China, a Europe embroiled in a guerrilla war with thousands of ISIS fighters, and an economic depression. Maybe we should be talking about The Story Less Travelled more than what they want us to talk about. Sponsored by X Government Cars, Brush Studio in the West End, Saint Louis Park and by Hydrus. (Editor’s Note: This is not a ‘transcript’. Each podcast, which is original content in itself, also is accompanied by a short blog about the podcast. This blog is also original content, not a repetition of what is in the podcast, but a discussion of some of the ideas in the podcast. If you want to know what’s in the podcast, listen to it.)

Podcast 480

Brussels Attack & Foreign Policy. After putting off a Foreign Policy podcast two or three times this week, news coverage of the Brussels attack was so bad, it was time. Thus, the Brussels Attack & Foreign Policy Podcast. While this isn’t a discussion about media, one can’t resist complaining about the terrible coverage of this terror attack in the heart of Europe this week. If it wasn’t news anchors and talking heads trying to explain away defense and foreign policy issues with fairy tales and quips, it was the obligatory ‘False Flag Attack’ video on YouTube, within twenty four hours. Meanwhile, a talk show host who rails about “The Sheeple” being stupid and uninformed, endorsed Donald Trump’s presidential campaign with the statement, “He’s dumbing down his language so people will understand it”. The ‘truth’? It’s the international bankers (and other usual suspects) trying to bring in a one-world-government. According to the latest talk radio sell-out, Trump understands this because he understands banking. Hogwash. The main cable news channels are filled with hogwash. The Internet is filled with Hogwash from talk show and political charlatans to You Tube videos detailing ‘proof’ the illuminati is trying to take over the world. How do we know? Because a mind controlled sex slave says she heard Reagan and Clinton talking about it one time at the White House. Meanwhile voters in the United States are in the process of picking the delegates who will choose each party’s nominees for president, and we will choose a president, congress and one third of the senate in the fall. When it comes to foreign affairs, there are no easy choices and no simple solutions. People are deeply uninformed about foreign policy, poorly educated on history, and unprepared to analyze the consequences of rhetorical flourishes on the subject from political candidates. Watching more Fox News and CNN, or more videos on the illuminati take over and satanic sex rituals of the reptilian aliens on You Tube, no matter how slick, or the latest unrelated facts strung together with ominous black and white photos ‘proving’ the latest terror attack was ‘people in our government who want to make you think…(fill in the blank)’ isn’t going to help you make an informed decision. What happens when our presidents and congress make mistakes? Hint: What killed the Republican party wasn’t Donald Trump or Ron Paul. It was the invasion of Iraq and its aftermath. So yeah. Your vote for president is pretty important. Sponsored by Brush Studio, X Government Cars and Hydrus.

Podcast 478

On Media. It started out as an idea for a podcast on Friday. A departure from the increasingly tedious, even terrifying and depressing world of politics. As the weekend progressed and opportunities for socializing were offered, ‘On Media’ moldered, then morphed into something more complex. After several attempts to assess what the podcast would be about, one attempt to write it and three attempts to record it, I finally just said the hell with it and decided to talk it out. Thus ‘On Media’. Some of it is a repackaging of ideas behind the podcasts I’ve done about the fact that the mass marketing most of us have gown up in is gone, replaced with a new world of mass specialization. People ask me all the time what is going on in the world. What’s wrong with the media. Or, they tell me the media is at fault. The media is bad. What is the definition of media? What is it’s role in society? What’s really going on? These days we have millions of sources of information available at any time. Any one of those sources can be the most viewed in any single day. It is not unusual for You Tube channels to have more views in a few hours than the cable news channels have all week. In the middle of this is politics. All news coverage is emotional and symbolic. There used to be a tactic called political theater. Now it’s all theater. Politics is media. We are submerged in images of persuasion everywhere we go. From the logos on the clothing we wear, to the TV’s in bars pouring their images into our minds while we eat our burgers. All these images are emotional, and emotional because emotion persuades. You think people seem angry, frustrated, confused? Wonder why? We can’t seem to get a handle on what’s wrong. Our government is the product of something called The Enlightenment. Are we enlightened? Or enslaved? Sponsored by Brush Studio in the West End, Saint Louis Park, and by Hydrus Performance.

Podcast 473

Super Tuesday. Final thoughts from Norman, Oklahoma as this Road Trip draws to a close, On the eve of Super Tuesday, 2016. A dozen or so states and territories have primaries or caucuses scheduled for democrat and republican parties. The media has covered — and will continue to cover — this primary season like a general election and now we have arrived at the second big day after Iowa’s Caucuses a month or so ago … Super Tuesday. For people wondering who to vote for. For people who think this is the actual election. For people who believe the charlatans on talk radio, and the talking heads on TV, and the blow hards at the local political meetings telling you what you should do; Some points to ground you. This is not a general election. These candidates are running to amass delegates to the party convention. Delegates who probably won’t even vote to nominate the candidate they may or may not be pledged to when the final vote for the nomination comes at the end of the mainline party conventions this summer. Candidates are coming to your state and your town to talk to the movers and shakers in the parties, and they’re making deals behind the scenes while the media covers the little shows they put on for the public called ‘retail political’ events. They’re all the same. Meanwhile our news media focuses on personalities, innuendo, open fights, name calling and other antics. Why? It’s the fire on the prairie, the war in the mountains. It’s what produces clicks and views and it’s what keeps the perfumed princes of media in their chairs, and in five thousand dollar suits and one thousand dollar shoes. The country needs new thinking, new ideas and new action to bring in the new economy that is out there, coming into the world, whether the czars in Washington and New York and Hollywood, and Silicon Valley want it. We need a government that protects our constitutional rights and secures our defense, and does little else. We need policies that free the individual, provide economic opportunity for everyone, and gets out of our way. Is this represented in the political mess that is the ‘primary election cycle 2016’? Sponsored by Pride of Homes and X Government Cars

PODCAST 460

Travel Madness. When is a presidential campaign like traveling? When things don’t go as planned. Which is pretty much what travel is. Live coverage of the ‘Primary’ season in Election 2016 starts with a late trip to Iowa, arriving in Des Moines at midnight, on the eve of the presidential debate that was supposed to happen, except for Donald J. Trump throwing a wrench into the plans. At the same time, this wayfaring podcaster struggles to pull all the nifty new elements added to podcast command together. At the time I did this podcast — 1 in the morning — I had just learned by unlimited data plan did not allow for a hot spot, a system I plan to use to upload podcasts from wherever, whenever. Having purchased a brand new iPhone 6, and as excited as a kid playing with a new video game, I was very disappointed to say the least. Not being one of those people who throw company names around, and complain, I decided to wait until morning and call my friend at the store, which at the time of this writing I have done. Some adjustments later, and guess what? Houston, we have remote upload capability! The election, and all those working to bring this debate to Iowans tonight seems to be going through the same kind of process. You can plan forever, but when things start going wrong you have to just work through the problems. A theme in these podcasts is the fact that the media has gone off the rails covering this election. It seems like the Media has become the story, which may be one of the reasons Trump is pulling the plug. Or at least he says he is pulling the plug. Fox News said this morning they expect only about 1-2 million viewers for the debates here tonight if Trump doesn’t show up, and that’s what’s important right? Not the voters of Iowa, who tend to throw the established ‘prognosticators’ for a loop in every cycle, right? Not the issues, which is what the vaunted Fourth Estate is supposed to be reporting on, right? So, word to the wise. Plan, but prepare to change and adapt. Sponsored by Hydrus Performance, Pride of Homes and Luke Team Real Estate