Podcast 613-Rising Tide? Trump’s Minimal Economic Impact

We’re Growing Again Right?

Trump ballyhoos new numbers. Seems like the new president is turning our economy around. A rising tide? What does an improving economy look like? Are there actions that cause real economic growth? Do you think new leaders are taking those actions?

Republicans Know How To Fix The Economy Right?

Deregulation. Tax cuts and reform. Infrastructure construction. Campaign Pledges were made. Pledges spurred optimism. Furthermore promises can be kept because republicans are in charge and republicans understand business. So the story goes.

Trump Has Already Started Making Things Better Right?

Trump claims credit for the new numbers. Can a new president have an economic impact after less than 90 days?

What’s Better?

How do you define economic success for the United States? Better job? More money? Saving a job? Getting a loan for business or housing? Seeing your 401K account fatten because of stock performance? Cheaper gas? GDP? Productivity? Improved employment? Interest Rates? Jobs coming back to America? Consequently how do you know when it’s working?

What Has Been Done?

Because of the new numbers coverage exploded. However, what have Trump and the new Congress actually done? Executive orders on regulation. Business and the environment. Pipelines. Budget cuts. Trade and the budget. In conclusion, is there an impact on the economy overall?

How Do You Know?

Who are the people that put these reports together and what methodology do they use? How do economists and traders judge these numbers? Seems like people accept them at face value. Should you place confidence in these reports?

What Actually Works?

Are there specific actions that can be taken to grow our economy? If business and economic philosophy is important, what do our leaders believe? Do you think there is a standard approach to economics and government in Washington? More importantly, we know ideas counter to the current approach exist. Will the new congress and president embrace them?

Back To The ’50’s

Let’s face it. We have a sclerotic, 1950’s style government. People are developing and using new technological tools developed for the 21st Century. Moving fast toward building a new world. Block Chain Currencies. Improved Communication tools. Robotic manufacturing. Higher productivity. Government might be out of step with those developments.

Sponsored by Ryan Plumbing and Heating of Saint Paul.

Podcast: Play in new window | Download (Duration: 37:30 — 85.8MB) | Embed

Subscribe: Apple Podcasts | RSS

Podcast 611-Define Political Progress

When it comes to politics these days noise is the norm. The latest outrage drowns out talk about political progress. Voters in 2016 made their choices for a reason. Not too early to ask whether the politicians are making progress toward addressing those reasons. We talk about it in Podcast 611-Define Political Progress.

ObamaCare Repeal

Number one issue on the campaign trail. Bogged down in congress already. Republicans wanted a full repeal of the ACA. New GOP plan isn’t a full repeal. President Trump has already endorsed it. What happened to promises of a full repeal?

Economy

Somewhere around 96 million people are out of the workforce. Need to create 375,000 new jobs a month for several months to get those people back in the work force. For years we were less than impressed with a quarter of a million jobs each month. Economic growth has been promised. In Podcast 611-Define Political Progress.

Cutting Federal Budget

Smaller government? Proposed budget cuts are accompanied with proposals to shift money to defense. Does this reduce the size of government? A hiring freeze can be considered progress. Corporate tax reductions can be progress. However making up corporate tax reductions with higher taxes somewhere else doesn’t cut the budget.

Foreign Policy and Military Spending

Resurgent Russia. Rising China. Political changes in Turkey. Expanding NATO. Cyber Threats. US troops in Iraq and Syria. ISIS. Terror. Climate Change. How will reducing foreign aid and increasing military spending address these concerns? What should the foreign policy of the US be? It’s all in Podcast 611-Define Political Progress.

Too Early?

First benchmark on progress made by a majority republican government in the United States. Did you vote for republicans? Are they doing what you wanted them to do?

Sponsored by X Government Cars and Ryan Plumbing of Saint Paul.

Podcast: Play in new window | Download (Duration: 46:34 — 106.6MB) | Embed

Subscribe: Apple Podcasts | RSS

Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

Podcast: Play in new window | Download (Duration: 38:00 — 87.0MB) | Embed

Subscribe: Apple Podcasts | RSS