Return On Investment Chaotic World-Podcast 646

Return On Investment Chaotic World-Podcast 646

Fast and sometimes chaotic change sometimes causes people to cling to the old days and old ways. Return On Investment Chaotic World-Podcast 646 focuses on advertising for small business.

An Incredible Time

These days individuals and small business have the ability to achieve the kind of reach only dreamt about in past eras. One of the biggest problems I encounter is the habit of small businesses to fall into small thinking.

You Put A Dollar Into One End Of This Machine and You Get Twenty

Seems like business owners think there’s a machine somewhere that converts one dollar bills into twenty dollar bills and its called ‘Return on Investment‘. Social Media. Digital Advertising. Funnels. SEO. What are these? How do you set your business apart from competitors? We’ll talk about it in Return On Investment Chaotic World-Podcast 646.

ROI Is A Pig In A Poke

You don’t build a brand – as hackneyed as that concept is these days – worrying about ‘return on investment’. You don’t build a brand with ‘Hey Come On Down’ advertising approaches. Old thinking dominates main street and our political process.

Do You Feel The World Change?

Change is especially relevant these days. Chaos is another thing. Problem is if you don’t orient yourself and your business to it, change will become chaos.

There are more yoga teachers in the United States than Coal Miners, but we are developing a major economic policy for coal miners. Internet Commerce is in the process of disrupting and destroying retail. Yet, we’re building more malls. Autonomous machines and software of all kinds is replacing workers but city councils are passing higher minimum wages. In Return On Investment Chaotic World-Podcast 646.

Delivery By Drone

Technology already exists to deliver most of major company’s commerce by drone. Regulation and approval is holding it up. Same with driverless cars and many other innovations.

Meanwhile Back At The Ranch

I think it is probably predictable that in the face of potential chaotic change, people cling to the old ways of thinking and doing. Especially when it comes to advertising and politics. Change waits for no one though. It seems like the more we wait to adapt and improvise the more potential chaos looms.

Mundane to Extraordinary

The Return on Investment trope is the trigger for a romp through a discussion of new technology and its effects. From tanks in World War I to Edward Snowden. From advertising to asymmetric threats. It is here and more is coming. Return On Investment Chaotic World-Podcast 646.

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Return On Investment Chaotic World-Podcast 646

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Market Goes Down Blame The Media-Podcast 631

Market Goes Down Blame The Media-Podcast 631

Sudden scandal engulfs Washington. A one day market drop is blamed on media ‘persecution’ of the president. Is this possible? Can the media cause a drop in the markets? In Market Goes Down Blame The Media-Podcast 631.

Russia Was A Dead Issue. Then Trump fired Comey

Not too long ago we were talking about ACA repeal, Tax Reform and Foreign Policy. The only people talking about Russians and Trump were the former Democratic Presidential Candidate and the new chair of the Democratic National Committee. Then, Trump fired the FBI director. That put Russia and Putin back on the front burner.

Trump’s Twitter Feed and Political Mistakes

Now, we’re talking about the latest White House debacle. Not congressional progress on key economic issues. Seemingly, without warning, the market is down! It has to be the media’s fault! Right? We’ll talk about it in Market Goes Down Blame The Media-Podcast 631.

Why Invest?

Investors put their money in markets in the hopes of taking advantage of future growth. With the election of a business man as president, some investors were willing to bet on the future. Health Insurance and Tax Reform. A stronger US Foreign Policy. Less regulation. Progress on the kinds of economic legislation that seeds growth. Or at least that’s the story.

Things Aren’t Getting Better

Truth is, the US economy has been holding in place for nearly ten years. While the markets have been fueled by central banks buying securities and low interest rates, main street has been struggling. The business man president who was supposed to fix main street has done nothing but make speeches, sign executive orders and complain about the media coverage he’s getting. Meanwhile, 1st quarter US Growth was a mind-blowing .7 percent.

The US President Is Not A King

Fact is, the US Presidency is not a dictatorship. US presidents are answerable to congress, the courts and the law, not to mention state and local governments. The presidency itself is mainly a political office. To be effective and memorable, a president’s agenda has to be backed up with legislation. That means the president has to work with congress to get it done.

Rhetoric Doesn’t Work

President Trump has a lot of ideas. He talks about them all the time. Talk is cheap. There’s no action on Tax Reform, ACA Repeal, the Budget, Regulation Reform and trade. Why? Not because of the media. We have a president who likes to talk. He doesn’t like to lead congress to take action. In Market Goes Down Blame The Media-Podcast 631.

Republicans Don’t Want To Talk About Politics Anymore

In January most republicans were on top of all the latest developments in Washington and their new president. They were especially prickly about criticism of Trump. Suddenly they have other things to do. Don’t want to talk about politics. Given the obvious missteps by the president it’s easy to forgive the desire to blame the media for all that is wrong. This time though, the blame lies directly at the president’s door.

Money Talks…Bullshit Walks

Traders want action. Not talk. Investors don’t make decisions on today’s news stories or rhetoric from the president. They’re looking out into the future and investing in future growth. The top political leader in the United States is President Trump. He sits astride a republican White House, Senate and House. Yet, he hasn’t been able to get anything done. Maybe that’s why the markets are down.

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Market Goes Down Blame The Media-Podcast 631

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Donald Trump's Fantastic Incredible Awesome Rhetorical Presidency-Podcast 620

Donald Trump’s Fantastic Incredible Awesome Rhetorical Presidency-Podcast 620

Foreign Policy Based On Cable News and Twitter

Wars. Rumors of wars. In Donald Trump’s Fantastic Incredible Awesome Rhetorical Presidency-Podcast 620 Trump breaks another promise. Remember 2013? That’s when Trump said Obama should forget about Syria. Save his powder for something more important. In the debates, then candidate Trump said the same thing. Leave Syria alone. We’ll get nothing out of attacking Assad.

Trump Fine With Assad Until…

At the end of March Senators McCain and Graham were pleading to attack Assad. However as late as last week Nikki Haley was telling her UN Counterparts and the world Assad could stay. Then came the chemical attack on Syrian civilians. Children. Pictures on cable news. President Trump saw the pictures and got mad.

Cable News Made President Mad

As Trump and his team met with the Chinese at his resort in Florida, he ordered a counterstrike. 59 missiles. 70 million dollars. The runway where the planes took off is still intact. Syrian military aviation continues to fly sorties from that runway. On a dime this president has changed US foreign policy. Changed one of the cornerstones of his campaign. Another major promise broken.

North Korea Too

Over the weekend the USS Carl Vinson Strike Force was detailed to the Western Pacific. Off the Korean Peninsula. Suddenly Donald Trump has become George W. Bush. If you voted for Trump is this what you voted for? We’re a long way from building the wall and getting China to send all those jobs back now, Toto.

Alt Right Deeply Misinformed

Then there are the rumors. The bad reporting. The discourse on social media. One hundred fifty thousand US troops to Syria? Says so right here. China deploying another one hundred fifty thousand of their troops to the Yalu river, China’s border with North Korea. Russia and Iran say they’ll respond if there are any more US attacks. Word is the Russian Navy is very busy in Europe. More activity than the cold war.

How About Those Twins?

Voters who didn’t want to talk about foreign policy because it was too complicated might want to bone up. TV producers and Radio Program directors and talk show hosts may want to drop the banter about sports and the weather. Republicans should take a look at the bargain they made with this president and ask themselves just what they bought and must now defend.

Trust Me. It’s Gonna Be Great

Welcome to Donald Trump’s Fantastic Incredible Awesome Rhetorical Presidency-Podcast 620. Tax Reform, a trillion dollar stimulus program and another run at repealing ObamaCare loom. The US is twenty trillion dollars in debt. On top of that, perhaps a war in Syria he campaigned against and a crisis in North Korea. Don’t worry though. The president will tweet about it. Foreign Affairs crisis? Bah. More tweets. In Donald Trump’s Fantastic Incredible Awesome Rhetorical Presidency-Podcast 620.

(Editor’s Note: Late Tuesday the President told the New York Post, “We are not going into Syria”, and blamed the confusion on his ‘aides’. Which would be his ambassador to the UN among other fairly senior administration personnel. Oddly enough regime change remains a new goal. He also said, “We’re sending an armada” to North Korea. Rhetorical Presidency indeed.)

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