Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

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Podcast 496 – The Bob Davis Podcasts Radio Show – 25

The Bob Davis Podcasts Radio Show – 25. This weekend’s radio show in crystal clear, digital audio. The radio show includes excerpts from podcasts through the week as well as original content for radio affiliates. In The Bob Davis Podcasts Radio Show – 25, the tumultuous developments in American Politics this week take center stage, so this show focuses on these developments. First, Donald Trump’s victory in Indiana has the media and elements of the republican party crowning the New York developer as the ‘presumptive nominee’. Certainly, without opposition in primaries from here on out, delegate count isn’t as much of a problem. Trump’s biggest obstacle to the nomination now is the fracturing of the Republican party. Mitt Romney says he can’t support Trump while decrying ‘populism’ in American Politics (whatever that means). It was reported this week that both former Presidents George H.W Bush, and George W. Bush will not attend the RNC in Cleveland. Paul Ryan says he hasn’t decided on whether to support Trump, Trump says he isn’t sure whether he supports Ryan’s ‘agenda’. Down Ticket senators in vulnerable seats are complaining about Trump, and not just ‘any’ senators; Former Republican Presidential Candidate and senior senator John McCain says a Trump nomination puts his seat in question. There, then, is the rub. With no clear indication yet on the plan for Cruz, Kasich and Rubio delegates, it might be suggested Trump’s new ‘presumptive nominee’ title might be, well, presumptive. In this podcast – The Bob Davis Podcasts Radio Show – 25 – state Cruz organizer Mandy Benz joins me to talk about her raw reactions to the Cruz campaign suspension announcement. After a New York Times article late this week that says news outlets often reprint press releases without editing, don’t ask questions, don’t do any real reporting and the story is controlled from places like The White House, it’s not surprising that talk show charlatans, pundits and personalities seem to be addicted to the attention that comes from endorsing candidates. Being disgusted with the whole process and not liking any of the candidates seems to be the best thing a podcaster do, to provide objective analysis. No one else is, apparently, so Namaste, Bitches. Sponsored by Brush Studio in the West End and Hydrus Performance.

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Podcast 493 – The Bob Davis Podcasts Radio Show 24

The Bob Davis Podcasts Radio Show 24. I’ve been doing a syndicated radio show for about 6 months. It is distributed through GCNLIVE.com. The Bob Davis Podcasts Radio Show 24 airs in Minneapolis on AM1280 The Patriot at 4PM on Saturdays. As we get new affiliates I will announce them. People often ask me, “How do I hear the radio show”, so I thought I would post it as a podcast so you can hear what it sounds like. Another reason for posting it here as, syndicated radio shows are audio processed before they air on satellite, so they can be aired from the satellite by radio stations. As a result of all the audio processing the final product on the radio sometimes is not as good technically as the original. The great thing about podcasts – especially the Bob Davis Podcasts – is our attention to detail and specifically detail when it comes to audio processing and quality. I am posting the show here because I want people to be able to listen to it as it actually sounds, before all the processing for the satellite, and on the radio. It’ll give you a little idea of why I am such an evangelist for audio delivered on demand over the Internet. For listeners of the Bob Davis Podcasts, the weekly show condenses some of the content from the podcasts into a weekly radio show format. There is additional content not heard in the podcasts, especially the first segment and comments leading into each of the segments. This week I devoted a little time to the recent announcement by Senator Ted Cruz of Carly Fiorina’s new status as his ‘running mate’. Is this a good move? In this show we cover issues related to the ‘Just Getting By Economy’, a condensed version of my summary of the presidential preference primaries coming up, and some of the discussion this week on all the TV Binge viewing we all seem to do, which received a lot of great reaction. Thanks to everyone for listening to The Bob Davis Podcasts, thanks for checking out The Bob Davis Podcasts Radio Show 24, and let me know if you think I should post the show every week. Sponsored by Ryan Plumbing and Heating of Saint Paul, and X Government Cars.

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