Podcast 599-Advertising Your Business On Podcasts

Big Shift

Time to talk about advertising on podcasts. We’re in the middle of a big shift. People are changing how they use media. What about using podcasting to Advertise Your Business? Podcasting is a rapidly growing space. Businesses can use podcasts to connect with their customers. Podcast 599-Advertising Your Business On Podcasts tells you how.

Retooling Your Mind

Entrepreneurial efforts require retooling how we think. Why do small businesses fail? Your business may have developed a great product. You and your team may have discovered a large untapped market. Getting the word out about a product or service is increasingly complex. Not advertising or advertising ineffectively is one of the chief reasons small businesses fail.

Old Ways Don’t Work

Studies say about 30 percent of the public listen to podcasts. I think podcasting is growing at a much quicker pace than the research is picking up. In this environment, it’s easy to see why small businesses might assume the old ‘tried and true’ methods of advertising are best. Print or Direct Mail. Buying ads on radio and television. Hiring an ad agency. Flyers. These are ancient and expensive and increasingly ineffective methods.

New Ad Space

Digital Marketing and Search Engine Optimization are big topics these days at business conferences. Digital Marketing and SEO are necessary for generating awareness for your company’s website and social media platforms. These tools alone don’t help you form a bond with potential customers. Advertising your product or service on a podcast provides a personal connection with an audience you cannot get in traditional broadcast, print or direct mail, or even social media. Ads placed on podcasts live forever on the Internet. Podcasts can deliver a local, national or world-wide audience. Podcast 599-Advertising Your Business On Podcasts tells you how and why.

Pure Play Podcasting

Small businesses persist in spending thousands of dollars in old media. Pure Play Podcasters like The Bob Davis Podcasts weave the advertiser’s message into the content of our podcast. We talk about a product or service because we believe in it. The Bob Davis Podcasts and other Pure play podcasters are able to combine the best attributes of personal endorsements with digital marketing and SEO to help your business.

Are You Ready For Big Changes?

There is a big change going on. The new smart phone and pad devices are more powerful and run easier and faster applications for media. Podcasters are noticing increases in feeds and hits on our websites as more people come to digital media every day. From an advertising perspective managing your FaceBook or Twitter feed to bond with your customers isn’t enough. Businesses need a closer bond. Podcasting helps you bond with your potential customers.

Clarifying Moment

Big shifts in media usage begin long before the research companies driven by the big advertising agencies and media companies pick them up. AM Radio was overtaken by FM Radio slowly, then all at once. 24 Hour Cable News overwhelmed broadcast TV news in an avalanche. Remember when you listened to the radio to find your favorite music? Spotify, Pandora and podcasts took over that space. We used to watch our favorite TV shows once a week as part of a network schedule. Now we binge watch them on Netflix or HBO Now or other cable ‘Netflix Like’ services. When did that happen?

Tipping Point For Podcasts

Podcasts are replacing broadcast radio, especially talk radio, at a rapid pace. It isn’t being picked up by the research and ratings companies. We have not had what I call a ‘clarifying moment’ yet. A clarifying moment is that moment when it becomes obvious to everyone that things have changed permanently.

There are lots of different podcasts and all of us have different advertising styles and packages. This is an informative pitch for advertising from businesses that want to work with The Bob Davis Podcasts or are interested getting some help with their advertising strategy with podcasts in general. It’s time for small and large businesses to get into the podcast space in a big way. We’re ready for you. Listen to Podcast 599-Advertising Your Business On Podcasts and find out how to get started.

Sponsored by Ryan Plumbing and Heating of Saint Paul and X Government Cars.

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Podcast 581-Disruption

Podcast 581-Disruption. The 1950’s and 60’s Are Never Coming Back. Disruption is Radical Change with profound effects, usually Permanent. I’ve tried to determine the root of the feeling we all seem to have that something is wrong. It comes down to a major disruption of our business, industrial, governmental and cultural processes.Podcast 581-Disruption started out to be a podcast about the industrial revolution and the 1950’s in the United States. It’s a theme I return to regularly, especially when I talk about technology.

The Industrial Revolution caused disruptions from the time it began until it peaked in the 1950’s through the 1970’s. We’re in the early stages of a technology revolution on a scale the world has never experienced. I call it the second industrial revolution. It is a technology revolution and will cause profound disruptions.

Some call what we’re living through the fourth industrial revolution. I use the term second industrial revolution because I think breaking the Industrial Revolution into parts minimizes its impact. We’re in the early stages of a disruption as significant as the Industrial Revolution has been overall. What I call the Second Industrial Revolution will have more impact on humans and the planet than the first. The effect of both concepts should not be underestimated.

One of the cultural effects of the ‘turbo’ into the future is longing and nostalgia for the past. The Post World War II period in American History appears to be one of those times when the world could be easily explained, people understood their roles, people of different races didn’t mingle and The United States was number one with a bullet. The problem with this idea is, the late 1940’s, 1950’s and 1960’s only exist in perfection in dreamy memories and pictures of Marilyn Monroe. Pretty pictures, faded with time. A time when ‘everyone’ was working. When small towns were strong, and big cities were booming. Yet even then, the beginning of the decline of one age and the dawn of a new were in the making.

Not all the gifts of the technology revolution are good. The gifts of technology can be used for dark purposes as well. Religions that spread like viruses. ‘Conventional’ war on an unprecedented scale. Surveillance and mind control of populations that are supposed to be free, to the point where they ask for laws to control speech. What seems like a dream to some, will be a nightmare to others.

This revolution will not be stopped though. It will flow around any obstacles put in its path. Much of the texture of the sense some have that ‘something’ is wrong can be expressed in fear and hate. ‘Fixing’ whatever is wrong, means going back to a world 60 or 70 years ago? A world that no longer exists. Much of the industrial revolution is based on centralization. Today centralization is being disrupted to the point of destruction by decentralizing technologies. What do we need to prevail, given these challenges?

Dealing with this change is a question of how we conduct our own lives and ensure our own happiness and freedom. We’re living through the beginning of the greatest disruption in human history. It might be the greatest age of human beings and this country yet. Saying things change isn’t descriptive enough. Disruption means radical change. In Podcast 581-Disruption-The 1950’s aren’t coming back, when are we going to stop complaining about what is being done to us, and start taking charge of our lives and our world. When are we going to start looking forward and not backward.

Sponsored by Hydrus Performance and X Government Cars.

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Podcast 557-Bob Davis Podcasts Radio Show #47

Podcast 557-Bob Davis Podcasts Radio Show #47. Kitty Genovese was murdered on a street in Kew Gardens, Queens New York in 1964. She is famous because the New York Times ran a story that scores of witnesses saw Kitty stabbed by an assailant, and did nothing. Fifty years later her younger brother Bill Genovese did the legwork the New York Times did not do and guess what? It turns out the idea that decent people would ignore a woman being attacked and killed on the street in a major city turns out to be a myth. New York Times editor Abe Rosenthal thought it would help people to tell the story the way his paper told it. In fact as the new documentary ‘The Witness‘ shows, the idea that people would stand by and do nothing ended up having devastating consequences for Kitty’s brother Bill. No spoilers here, but a great piece of work from a citizen journalist who decided to get to the bottom of the story; something apparently the New York Times couldn’t do for fifty years. Or 60 minutes. Or dramas like Perry Mason and Law and Order, all perpetuated the myth no one did anything while Ms. Genovese, 28 was being murdered. It’s a great illustration of the fact that while we live in a supposedly modern society, we’re constantly told lies disguised as myths because an editor or producer or reporter somewhere decided it would ‘help people’, or because they’re lazy, or because it’s clickbait. If you want to know why Election 2016 is based on lies, fairy tales and myth, why the issues are fake, the candidates and the political parties are fake, ‘The Witness’ is a good place to start. Realizing the media is complicit in creating myths no less powerful than the old oral histories passed down by shaman and story tellers around the campfire, through family, clan and tribe, one wonders what it takes to get to the facts in a case. Fact is, most of the time all it takes is some time and shoe leather to check the source material and talk to people on the front lines. Does our media do that? No, it’s much cheaper and easier to sit in an air condition studio in Times Square, with a roundtable of other people who know nothing, telling everyone else what they should be thinking and doing. What implications does this modern myth making (called story-lines) have? How can you make good decisions with bad data? Welcome to 1984. Sponsored by X Government Cars and Ryan Plumbing and Heating of Saint Paul.

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